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An in-depth online course teaching you Jasmine Rae's never-before-seen cake design techniques and natural texture designs, and how to build a highly-profitable business.
Learn how Jasmine got started in the industry, the biggest struggles she faced in her craft and business, and the tipping point that helped her find her aesthetic voice and start earning a profit.
Jasmine talks about how she found her artistic voice, built a brand, and secured her identity in the market. She discusses marketing and branding strategies, how she began to attract her ideal clients, and the strategies behind what makes her stand out in a saturated market.
Jasmine talks about how she prices her work, her financial systems, and how self-worth impacts the way we handle money. She also shares her secrets to successfully increasing her minimums and doubling her profits overnight.
Jasmine discusses her systems for managing her time and clients. You’ll learn about client interaction, schedules, business management, and organization. We’re also including multiple questionnaires and proposals Jasmine uses to create her signature client experience.
Jasmine shares how she delegates responsibilities within her business, who composes her team, and how she’s gone about the hiring process. You’ll also see a tour of her bakery and the equipment of her industrial kitchen, as well as how she packs and delivers her cakes.
In this introduction, Jasmine shares the ingredients and tools she will be working with throughout the course. Jasmine also walks you through the designs and inspiration for the cakes she’ll be making in the upcoming videos.
This tutorial video focuses on how to create Jasmine’s signature rice paper flowers as she walks you through all of the steps for assembling and painting the delicate flowers.
Jasmine creates her signature rough stone base in preparation for designing a perfectly imperfect Kintsugi cake. In this tutorial, you’ll learn how to blend fondant, roll, and apply it to create an aged texture, and begin the Kintsugi application process.
Jasmine uses Kintsugi-inspired techniques to finish applying “rough stone” fondant to a cake and demonstrates how embracing imperfections helped her enhance the natural beauty of the cake.
Jasmine creates her signature rough stone base and explains the differences in this technique when preparing it for an “aged treatment.”
Jasmine creates and applies bas relief to the rough stone base. Then, she paints the cake and adds the flowers to the final design to enhance the nuances of the bas relief.
Jasmine demonstrates how to create letterpress inspired designs on a rough stone base cake using a variety of unexpected tools.
Jasmine demonstrates how to create letterpress inspired designs on a rough stone base cake using a variety of unexpected tools.
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An in-depth combo course on how Jasmine Rae transformed the world of wedding cake design by innovating never-before-seen techniques and natural texture designs, all while creating and sustaining a highly-profitable business.
Jasmine is a self-made business owner and built everything from the ground up. The business strategies she teaches are made for real people who want real, lasting success, no matter where you are in the process. Her decorating techniques are taught step-by-step allowing you to learn as you go. As the course does not cover cake baking, however, a basic working knowledge of cake making would be required to allow you to apply the decorating techniques being taught.
Absolutely! Jasmine shares more in these courses than she’s ever shared before. You’ll get access to how she runs her business, structures her pricing, manages her team and how she built a highly recognizable and respected brand. You’ll also get to watch Jasmine execute all of her signature texture techniques through three unique cake designs created especially for this course. The content taught in this online course has never been on the market before. Plus, you’ll have lifetime access to the videos allowing you to revisit it at anytime.
If you’re passionate about continuing to evolve as an artist, expanding your cake decorating technique skill set, and elevating your business (and profits) to new levels—this course is for you. Jasmine has been in business for more than a decade now and has a wealth of business and artistic knowledge which is shared freely in The Art and Business Behind Cake Design. We’re so confident this course holds value for you well beyond its price tag that we offer a 24-hour money back guarantee.
The Art of Cake Design covers the technical side of executing Jasmine’s signature decorating techniques, while The Business Behind Cake Design is focussed on exploring how Jasmine built and manages her highly successful wedding cake business, as well as how she attracted her dream client and developed her reputation as a cake artist. You can read more about the content of each course here.