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Learn to Become a Wedding Floral Designer

Sales BannerThe Ultimate Guide to Floral Design with Sarah Winward
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INTRODUCING

The Ultimate Guide to Floral Design

An all-in-one program teaching you everything you need to know about how to design and run a profitable wedding floral business with the world-renowned, Sarah Winward.

What You'll Get

The Art and Business of Floral Design

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The Art and Business of Floral Design

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The Art and Business of Floral Design

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The Art and Business of Floral Design

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The Art and Business of Floral Design

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What You'll Learn

Bouquets + Centerpieces

Bouquets + Centerpieces

  • Master 3 styles of bridal bouquets: traditional, cascading, and garden-inspired
  • Create statement centerpieces and large arrangements for a variety of wedding budgets
  • Learn to make all bridal party flowers including boutonnieres, corsages, and flower crowns
Installations

Installations

  • Learn to make floral arches, chuppahs, hanging installations, and floral wall
  • How to write floral recipes and prepare orders for large-scale designs
  • The planning, mechanics, logistics, and staffing required to execute wedding day installations
Tools & Techniques

Tools & Techniques

  • Must-have tools and materials for your complete floral kit
  • Best practices for flower handling and processing to achieve long-lasting product
  • Vase preparation techniques using floral foam, floral frogs, and chicken wire
Pricing + Recipe Writing & Ordering

Pricing + Recipe Writing & Ordering

  • Learn Sarah’s EXACT pricing strategy for quoting events (and how to charge for labor!)
  • Wholesale and retail pricing for popular wedding flowers
  • Streamline your recipe writing and ordering for maximum profitability
Client + Business Management

Client + Business Management

  • How to attract and communicate with your ideal client
  • Preparing quotes and design proposals to book the weddings you want
  • Managing labor and staffing for weddings of all sizes
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WHAT'S INSIDE

The Course Curriculum

MODULE 1 - Beginnings
MODULE 02 - FLOWER PHILOSOPHY
MODULE 03 - RUNNING A FLORAL BUSINESS
MODULE 04 - SOURCING + ORDERING
MODULE 05 – ARRANGEMENTS
MODULE 06 – THE SEASONS
MODULE 07 – BRIDAL BOUQUETS
MODULE 08 – BRIDAL PARTY FLOWERS
MODULE 09 – INSTALLATIONS
MODULE 10 – INSTALLATION TUTORIALS
MODULE 11 – INSTALLATION WORKSHEETS
WHAT'S INSIDE

Follow step-by-step as Sarah teaches you how to make…

WHAT YOU'LL LEARN

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Learn to Design Flowers for Entire Weddings from Start to Finish
Learn to Design Flowers for Entire Weddings from Start to Finish
MORE REAL WEDDINGS

Learn to Design Flowers for Entire Weddings from Start to Finish

GET THE COURSE
GET THE COURSE
TESTIMONIALS
Hear it straight from our students
1,000+ Happy Students

Hear it straight from our students
1,000+ Happy Students

TESTIMONIALS

BONUS OFFER ENDS IN…
The Ultimate Guide to Floral Design
50% OFF Ends Soon
50% OFF Ends Soon

The Ultimate Guide to Floral Design

Sarah Winward

Learn everything you need to know about how to design and run a profitable wedding floral business in The Ultimate Guide to Floral Design. This course combines the best content from If I Made’s 6 courses with Sarah Winward; a combined value of over $3,000.

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FAQ

I’ve been running my floral business for several years now. Will I learn anything new in this course, or is it just for people starting out?

This course is absolutely for you! If you’ve been in business several years this course will help you elevate your floral designs and reach higher-budget wedding clients. You’ll also learn how to price, order and execute more elaborate weddings, and even start attracting destination weddings.

I’m still doing flowers as my side hustle. Would this course be too advanced for me?

If you aspire to take your side hustle full time this course would be perfect for you. Not only will it ensure you avoid a lot of costly mistakes, it will help you run a profitable business from the beginning. Along with improving your design, you’ll also master your recipe writing, ordering, pricing, client interaction and wedding logistics.

Would this course be relevant if I own a retail floral store?

If your retail store attracts brides and executes weddings, definitely! Every chapter would be relevant for you. The only aspect you might find isn’t covered is pricing strategies for everyday retail flowers. All of the design instruction, however, would be relevant regardless of the occasion you’re creating florals for.

Client interaction and pricing are my greatest struggles. How detailed does Sarah get on these topics?

Sarah steps you through her client process from initial inquiry through to wedding day execution. You’ll see how she determines her pricing how she prepares quotes for her clients, and what goes into her visual proposals. You’ll also see the process in action through three real-wedding case studies.

I’ve already purchased one of Sarah’s courses in the past. Will I learn anything new?

Yes! This course combines elements from The Nature of Wedding Floral Design + For Professionals, along with The Best of Sarah Winward Seasons, Installation Design, Bouquet Design, and Reimagining Floral Design. What you will learn from The Ultimate Guide to Floral Design all depends which course you’ve purchased in the past. Send us an email at info@ifimade.com and we’d be happy to help you decide.

Hear it straight from our students
1,000+ Happy Students

18 Video Tutorials & 10+ Hours of Learning

18 Video Tutorials & 10+ Hours of Learning

Real Wedding Case Studies

Real Wedding Case Studies

50+ Floral Recipes & Pricing

50+ Floral Recipes & Pricing

Master Tools + Materials List

Master Tools + Materials List

Flower Library of 250+ Varieties

Flower Library of 250+ Varieties