Learn to Become a Wedding Floral Designer
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INTRODUCING
The Ultimate Guide to Floral Design

An all-in-one program teaching you everything you need to know about how to design and run a profitable wedding floral business with the world-renowned, Sarah Winward.

What You'll Get

18 Video Tutorials
10+ Hours of Learning

Real Wedding Case Studies

400+ Page PDF of Learning + Examples

50+ Floral Recipes & Pricing

Master Tools + Materials List

Flower Library of 250+ Varieties

What You'll Learn

  • Master 3 styles of bridal bouquets: traditional, cascading, and garden-inspired
  • Create statement centerpieces and large arrangements for a variety of wedding budgets
  • Learn to make all bridal party flowers including boutonnieres, corsages, and flower crowns
Floral Design
  • Master 3 styles of bridal bouquets: traditional, cascading, and garden-inspired
  • Create statement centerpieces and large arrangements for a variety of wedding budgets
  • Learn to make all bridal party flowers including boutonnieres, corsages, and flower crowns
  • Learn to make floral arches, chuppahs, hanging installations, and floral wall
  • How to write floral recipes and prepare orders for large-scale designs
  • The planning, mechanics, logistics, and staffing required to execute wedding day installations
Floral Design
  • Master 3 styles of bridal bouquets: traditional, cascading, and garden-inspired
  • Create statement centerpieces and large arrangements for a variety of wedding budgets
  • Learn to make all bridal party flowers including boutonnieres, corsages, and flower crowns
  • Must-have tools and materials for your complete floral kit
  • Best practices for flower handling and processing to achieve long-lasting product
  • Vase preparation techniques using floral foam, floral frogs, and chicken wire
Floral Design
  • Master 3 styles of bridal bouquets: traditional, cascading, and garden-inspired
  • Create statement centerpieces and large arrangements for a variety of wedding budgets
  • Learn to make all bridal party flowers including boutonnieres, corsages, and flower crowns
  • Learn Sarah’s EXACT pricing strategy for quoting events (and how to charge for labor!)
  • Wholesale and retail pricing for popular wedding flowers
  • Streamline your recipe writing and ordering for maximum profitability
Floral Design
  • Master 3 styles of bridal bouquets: traditional, cascading, and garden-inspired
  • Create statement centerpieces and large arrangements for a variety of wedding budgets
  • Learn to make all bridal party flowers including boutonnieres, corsages, and flower crowns
  • How to attract and communicate with your ideal client
  • Preparing quotes and design proposals to book the weddings you want
  • Managing labor and staffing for weddings of all sizes
GET THE COURSE
Floral Design
  • Master 3 styles of bridal bouquets: traditional, cascading, and garden-inspired
  • Create statement centerpieces and large arrangements for a variety of wedding budgets
  • Learn to make all bridal party flowers including boutonnieres, corsages, and flower crowns

What You'll Learn

Bouquets + Centerpieces
  • Master 3 styles of bridal bouquets: traditional, cascading, and garden-inspired
  • Create statement centerpieces and large arrangements for a variety of wedding budgets
  • Learn to make all bridal party flowers including boutonnieres, corsages, and flower crowns
LEARN MORE
Installations
  • Learn to make floral arches, chuppahs, hanging installations, and floral wall
  • How to write floral recipes and prepare orders for large-scale designs
  • The planning, mechanics, logistics, and staffing required to execute wedding day installations
LEARN MORE
Tools & Techniques
  • Must-have tools and materials for your complete floral kit
  • Best practices for flower handling and processing to achieve long-lasting product
  • Vase preparation techniques using floral foam, floral frogs, and chicken wire
LEARN MORE
Pricing + Recipe Writing & Ordering
  • Learn Sarah’s EXACT pricing strategy for quoting events (and how to charge for labor!)
  • Wholesale and retail pricing for popular wedding flowers
  • Streamline your recipe writing and ordering for maximum profitability
LEARN MORE
Client + Business Management
  • How to attract and communicate with your ideal client
  • Preparing quotes and design proposals to book the weddings you want
  • Managing labor and staffing for weddings of all sizes
LEARN MORE
WHAT'S INSIDE

Preview the Course Curriculum

VIDEO PREVIEWS FROM THE COURSE

Follow step-by-step as Sarah teaches you how to make…

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more real weddings

Learn to Design Flowers for Entire Weddings from Start to Finish

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TESTIMONIALS

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The Ultimate Guide to Floral Design
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FAQ
I’ve been running my floral business for several years now. Will I learn anything new in this course, or is it just for people starting out?

This course is absolutely for you! If you’ve been in business several years this course will help you elevate your floral designs and reach higher-budget wedding clients. You’ll also learn how to price, order and execute more elaborate weddings, and even start attracting destination weddings.

FAQ
I’m still doing flowers as my side hustle. Would this course be too advanced for me?

If you aspire to take your side hustle full time this course would be perfect for you. Not only will it ensure you avoid a lot of costly mistakes, it will help you run a profitable business from the beginning. Along with improving your design, you’ll also master your recipe writing, ordering, pricing, client interaction and wedding logistics.

FAQ
Would this course be relevant if I own a retail floral store?

If your retail store attracts brides and executes weddings, definitely! Every chapter would be relevant for you. The only aspect you might find isn’t covered is pricing strategies for everyday retail flowers. All of the design instruction, however, would be relevant regardless of the occasion you’re creating florals for.

FAQ
Client interaction and pricing are my greatest struggles. How detailed does Sarah get on these topics?

Sarah steps you through her client process from initial inquiry through to wedding day execution. You’ll see how she determines her pricing how she prepares quotes for her clients, and what goes into her visual proposals. You’ll also see the process in action through three real-wedding case studies.

FAQ
I’ve already purchased one of Sarah’s courses in the past. Will I learn anything new?

Yes! This course combines elements from The Nature of Wedding Floral Design + For Professionals, along with The Best of Sarah Winward Seasons, Installation Design, Bouquet Design, and Reimagining Floral Design. What you will learn from The Ultimate Guide to Floral Design all depends which course you’ve purchased in the past. Send us an email at info@ifimade.com and we’d be happy to help you decide.

FAQ
I’ve been running my floral business for several years now. Will I learn anything new in this course, or is it just for people starting out?

This course is absolutely for you! If you’ve been in business several years this course will help you elevate your floral designs and reach higher-budget wedding clients. You’ll also learn how to price, order and execute more elaborate weddings, and even start attracting destination weddings.

I’m still doing flowers as my side hustle. Would this course be too advanced for me?

If you aspire to take your side hustle full time this course would be perfect for you. Not only will it ensure you avoid a lot of costly mistakes, it will help you run a profitable business from the beginning. Along with improving your design, you’ll also master your recipe writing, ordering, pricing, client interaction and wedding logistics.

Would this course be relevant if I own a retail floral store?

If your retail store attracts brides and executes weddings, definitely! Every chapter would be relevant for you. The only aspect you might find isn’t covered is pricing strategies for everyday retail flowers. All of the design instruction, however, would be relevant regardless of the occasion you’re creating florals for.

Client interaction and pricing are my greatest struggles. How detailed does Sarah get on these topics?

Sarah steps you through her client process from initial inquiry through to wedding day execution. You’ll see how she determines her pricing how she prepares quotes for her clients, and what goes into her visual proposals. You’ll also see the process in action through three real-wedding case studies.

I’ve already purchased one of Sarah’s courses in the past. Will I learn anything new?

Yes! This course combines elements from The Nature of Wedding Floral Design + For Professionals, along with The Best of Sarah Winward Seasons, Installation Design, Bouquet Design, and Reimagining Floral Design. What you will learn from The Ultimate Guide to Floral Design all depends which course you’ve purchased in the past. Send us an email at info@ifimade.com and we’d be happy to help you decide.