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Book your dream clients, increase your pricing, and run a profitable business by using simple lead tracking. We’ll teach you how!
Laura has helped multiple creative entrepreneurs increase their pricing and surpass their profit goals using her signature lead tracking and data-driven sales process. This same process enabled her to work LESS yet INCREASE her bookings by $180,000 in the last two years alone.
Learn to book your ideal clients, increase your pricing, and run a profitable business by using simple metrics.
How to separate your art from your business, and the importance of recognizing both aspects in order to create a business that will stand the test of time.
Don’t let the word “data” overwhelm you! In this module Laura will break down the important numbers in your business—beyond revenue, expenses, & profit—and look at how understanding data can help you simplify and regain control of your business.
Learn why niching down is so valuable in business, and step through a series of exercises to help you identify the right niche for your area of expertise. By the end you’ll have your very own “Niche Down Guide” to begin actioning.
Track the success of your business by understanding the importance of key performance indicators. You’ll learn the difference between leading and lagging indicators, and how to use these to drive momentum in your business.
Understand the specific numbers that matter most to help you identify and own your niche as a value-based business. You’ll also gain access to a template spreadsheet to track your own data, and also see the data at work in a sample spreadsheet.
In this module you’ll learn all of the tools Laura uses in her business to track, manage and understand data.
Now you have a thorough understanding of the “metrics that matter” and why data is important in your business, you’re going to learn how to do it yourself. Through a series of videos you’ll be stepped through Laura’s sample spreadsheet and your own spreadsheet, as well as instructed how to set up automations so you can begin tracking your own inquiry and booking data.
Reflections on your learning, as well as next steps, and some bonus materials including "20 Questions to Ask Yourself As Your Look At Your Data".
Using everyday data to book your ideal clients, own your niche, and grow a profitable business.
Not at all. Laura wrote this course to remove the overwhelm and confusion that typically comes with anything data related. If you can manage your email inbox and your typical client interaction process, you have all the skills you need to learn from this course and apply the teachings to your own business.
The best part about this program is how little time it takes to create growth in your business. I spend about 10 minutes a week looking at my data because all the data collection is automated (which I teach you how to do in the course). Some of my mentoring students love the system so much that it’s a tab pulled up on their computer 24/7 and they are in it every day. Others look at it once a week. But, it’s not a time-consuming process once it’s all set up. The initial set up takes about an hour or two, but once the system is in place, it is very automated.
Any “tech skills” required to apply the teachings of this course will be taught step-by-step via video tutorials. This includes the use of an Excel spreadsheet. If the thought of Excel scares you, don’t worry! The course includes a spreadsheet template to get you set up with the necessary formulas, and then you’ll learn how to populate it with data as part of Module 7.
Now is the perfect time for you to take this course! Laura openly says she wishes she had tracked the data in her business from the very beginning to remove so much of the guesswork! You have the opportunity to do that by getting set up with the most important metrics to track and manage from Day 1.
One of the great things about Laura’s Guide to Finding Profitable Leads is that you can start using it at any time in your business and still experience the benefits! Even if you are an established business owner and haven’t tracked any data before, this course will help you go back retrospectively to gain insights from your previous years of inquiries, should you wish. Alternatively, you can apply the teachings from today to help you in the years ahead.