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Learn to fill your calendar with your dream clients

Sales BannerThe Creative's Guide to Finding Profitable Leads with Laura Murray
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INTRODUCING

The Creative’s Guide to Finding Profitable Leads with Laura Murray

Learn to book your ideal clients, increase your pricing, and run a profitable business by using simple metrics.

What You'll Get

The Art and Business of Floral Design

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The Art and Business of Floral Design

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Meet Laura Murray

Meet Laura Murray

Laura has helped multiple creative entrepreneurs increase their pricing and surpass their profit goals using her signature lead tracking and data-driven sales process. This same process enabled her to work LESS yet INCREASE her bookings by $180,000 in the last two years alone.

Takes the guesswork out of when to increase your pricing
Proven system for creative entrepreneurs in multiple industries
Achieved double digit growth for her clients
Increased bookings by $180,000 in two years

What You'll Learn

Owning Your Niche

Owning Your Niche

  • How to use your creativity and business insights to identify your unique niche 
  • Niche down within your industry to achieve maximum profitability 
  • Methods to stand out no matter how saturated your local market
  • Use data to continually expand your creative freedom
Inquiries and Bookings

Inquiries and Bookings

  • Start attracting and converting the right inquiries to bookings
  • Discover the reason your dream clients aren’t booking—and fix it
  • Gather the insights you need to stop losing out to your competitors
  • Attract clients willing to pay your rates without question
Marketing That Matters

Marketing That Matters

  • Capitalise on organic marketing strategies that work for your business
  • Learn where to invest your marketing dollars for maximum return
  • How to create content your ideal client is seeking
  • Find the most powerful referral sources of your ideal client
Business Success

Business Success

  • How to work less and fill your calendar with dream clients
  • Use simple data to drive business decisions and predict your financial outlook
  • Streamline your inquiry season to structure your working year with confidence
  • Build a business that will withstand the test of time
Pricing & Support

Pricing & Support

  • Understand the business metrics that matter—beyond revenue and expenses
  • Know with confidence when it’s time to raise your prices 
  • Improve your sales funnel to surpass your profit goals
  • Design a business that enables you to work less and put more money in the bank
Metrics That Matter

Metrics That Matter

  • The specific numbers you need to track to identity and own a unique niche
  • The tools used to track, manage, and understand your business metrics
  • Step-by-step instruction on how to use spreadsheets to track business data
  • Video tutorials to set up automated data collection to save you time
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WHAT'S INSIDE

The Course Curriculum

MODULE 1: The Problem
MODULE 2: What is Data and Why do We Care?
MODULE 3: Niching Down
MODULE 4: Key Performance Indicators
MODULE 5: Metrics That Matter
MODULE 6: The Tools
MODULE 7: Pulling It All Together
MODULE 8: Conclusion and Bonuses
WHAT'S INSIDE

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WHAT YOU'LL LEARN

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GET RESULTS

Through this program, Laura's coaching clients have achieved:

  • Double-digit growth in their businesses
  • Fully booked out year with their dream clients
  • Clarity and direction on where to focus their marketing efforts
  • Confidently know when to raise their prices 
  • Freedom and flexibility they've been looking for in their businesses


Through this program, Laura's coaching clients have achieved:
With lead tracking, you can create double-digit growth in your business in less than 10 minutes a week.
With lead tracking, you can create double-digit growth in your business in less than 10 minutes a week.

With lead tracking, you can create double-digit growth in your business in less than 10 minutes a week.

GET THE COURSE
GET THE COURSE
TESTIMONIALS
Julie and Courtney of Invision Events

Working with Laura has given us a renewed sense of confidence, knowing that our most extreme interest leads we are able to close on 67% of the time and that the leads we are "losing" aren’t a good fit for our brand.

Julie and Courtney of Invision Events
TESTIMONIALS

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The Creative’s Guide to Finding Profitable Leads
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The Creative’s Guide to Finding Profitable Leads

Laura Murray

Using everyday data to book your ideal clients, own your niche, and grow a profitable business.

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FAQ

I find data and numbers overwhelming. Will this course be too complicated for me?

Not at all. Laura wrote this course to remove the overwhelm and confusion that typically comes with anything data related. If you can manage your email inbox and your typical client interaction process, you have all the skills you need to learn from this course and apply the teachings to your own business.

I already feel stretched for my time in my business. How much time does this system require?

The best part about this program is how little time it takes to create growth in your business. I spend about 10 minutes a week looking at my data because all the data collection is automated (which I teach you how to do in the course). Some of my mentoring students love the system so much that it’s a tab pulled up on their computer 24/7 and they are in it every day. Others look at it once a week. But, it’s not a time-consuming process once it’s all set up. The initial set up takes about an hour or two, but once the system is in place, it is very automated.

Do I need any “tech skills” to be able to use this course?

Any “tech skills” required to apply the teachings of this course will be taught step-by-step via video tutorials. This includes the use of an Excel spreadsheet. If the thought of Excel scares you, don’t worry! The course includes a spreadsheet template to get you set up with the necessary formulas, and then you’ll learn how to populate it with data as part of Module 7.

I’m just getting started. Is it too early for me to take this course?

Now is the perfect time for you to take this course! Laura openly says she wishes she had tracked the data in her business from the very beginning to remove so much of the guesswork! You have the opportunity to do that by getting set up with the most important metrics to track and manage from Day 1.

I’m an established business owner. Is it too late for me to start using these teachings?

One of the great things about Laura’s Guide to Finding Profitable Leads is that you can start using it at any time in your business and still experience the benefits! Even if you are an established business owner and haven’t tracked any data before, this course will help you go back retrospectively to gain insights from your previous years of inquiries, should you wish. Alternatively, you can apply the teachings from today to help you in the years ahead.

Aislinn Eileen Photography

Before working with Laura, I was questioning myself constantly on raising my prices. After implementing Laura’s lead tracking in my business, I was able to raise my prices $2,000. I've never seen anything like the lead tracking that Laura has created and I have referred several other business owners to her because it changed my business so dramatically.

Aislinn Eileen Photography
Matthew of A Fine Press

Before lead tracking, I had no idea what my close rate was or where my good/bad leads were coming from. After working with Laura, I doubled my creative fee and it freed me to focus all of my marketing energy on the right relationships and let go of my FOMO, specifically related to SEO.

Matthew of A Fine Press
Andie of Costola Photography

The biggest change for me is my peace of mind. I feel like everyone gets very anxious when they haven't had a booking in a while, but Laura’s tracking sheets gave me so much peace having evidence on what is normal for my business and that I'm actually NOT failing! Her system also helped me increase my minimum pricing almost $2200.

Andie of Costola Photography
Julie and Courtney of Invision Events

Working with Laura has given us a renewed sense of confidence, knowing that our most extreme interest leads we are able to close on 67% of the time and that the leads we are "losing" aren’t a good fit for our brand.

Julie and Courtney of Invision Events
120 Page of PDF Learning

120 Page of PDF Learning

12 step-by-step video tutorials

12 step-by-step video tutorials

Data-Tracking Excel Template

Data-Tracking Excel Template

Must-Have Business Tools Resource Guide

Must-Have Business Tools Resource Guide

Private Facebook Group with Laura to ask questions

Private Facebook Group with Laura to ask questions