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Do you want to elevate your business by creating magazine-worthy wedding florals?

Learn how to design and execute stunning floral designs that attract clients and increase your profitability.

Sales BannerThe Art and Business of Flowers with Studio Mondine
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Amanda Luu
LET US INTRODUCE YOU TO

Amanda Luu

Amanda Luu, founder of Studio Mondine, is a sought-after floral designer that incorporates hospitality, fine art, production, and fabrication into high-end events around the world. Her designs and aesthetic are renowned for taking cues from the surrounding environment and combining botanical ingredients in a way that feels fresh, contemporary, and luxurious.

Her designs and creativity have been showcased:

  • In Brides Magazine, Architectural Digest, The New York Times, Harper’s Bazaar, and Martha Stewart Weddings
  • Through their work on The Walking Dead’s Steven Yeun’s wedding featured in Vogue
  • Via their Artisan Books published coffee table read, Ikebana Unbound

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AS SEEN IN

Does This Sound Like You?

01
You’re yearning for inspiration to freshen up your floral designs.
02
You want to create a signature design style that converts to sales.
03
You want to elevate your design aesthetic through unique installations.
04
You want to develop an effective sales process that increases profitability.
05
You want to define a production flow that is more efficient and productive.
06
You’re seeking the advice of an established expert in the field.
If so, Studio Mondine’s online course will teach you how to source, design, and produce a profitable signature style.

How will learning from Studio Mondine improve my floral design techniques revitalize my profits?

When you sign up for The Art & Business of Flowers, you can expect to:

Attract high-end clients with bigger budgets

The kind that are willing to pay top dollar for picture-perfect events that will leave their guests in awe.

Build the confidence to take on larger productions

and start booking bigger events and destination weddings.

Justifiably raise your prices

Enabling you to grow your business while also paying yourself a pretty sized paycheck.

Land coveted features in publications

that want to show off your magazine-worthy centerpieces, bouquets, and installations.

Modify your production practices

in a way that will keep your business running like a well-oiled machine.

Widen your audience reach

beyond the typical, traditional basic wedding aesthetic audience.

INTRODUCING

What You'll Get

The Art and Business of Floral Design

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The Art and Business of Floral Design

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INTRODUCING

The Art and Business of Flowers with Studio Mondine

This comprehensive online course will teach you everything Studio Mondine knows about creating intricate floral installations and operating a successful business.

This comprehensive online course will teach you everything Studio Mondine knows about creating intricate floral installations and operating a successful business.

The Art and Business of Flowers with Studio Mondine

This comprehensive online course will teach you everything Studio Mondine knows about creating intricate floral installations and operating a successful business.

The Art and Business of Flowers with Studio Mondine
The Art and Business of Flowers with Studio Mondine
WHAT'S INSIDE

The Course Curriculum

What You'll Learn

Business By Design

Business By Design

  • 2 Videos Covering 
    - Structuring Your Floral Business 
    - Planning for the Future
  • 7 PDFs
    - Intake Questionnaire
    - Operational Expenses Explained
    - Tech Tools
    - Commercial Lease Considerations
    - Planning for Retirement
  • 2 Templates
    - Floral Design Contract
    - Freelancer Timecard 

Studio Mondine teaches you how to set up your floral business legally, and plan for taxes, retirement, and insurance. They cover topics like what tech tools you’ll need to get started, how to negotiate a commercial lease, calculate your operating costs and expenses, and how to protect your business by giving you the EXACT floral contract they use with their clients.

Pricing By Design

Pricing By Design

  • 1 PDF
    - Pricing by Design PDF
  • 2 Worksheets
    - How to Calculate the Cost of You
    - Accounting Silos Worksheet
  • 1 Cost of You Calculator

Studio Mondine takes all the guesswork out of pricing by giving you access to the exact calculators they use for ordering, recipe writing, and accounting to help you stay on budget. You’ll also learn how to factor in taxes, delivery, installation, and breakdown to ensure 

profitability on every event.

Production By Design

Production By Design

  • 2 Videos Covering
    - Prepping for Events
    - Transitioning from Studio to Event Space
    - Planning for Destination Events
  • 3 PDFs
    - Event Production Best Practices
    - Destination Event Companion Guide
    - Sustainability for Event Floral Production
  • 1 Event Production Timeline

Hospitality is the foundation of Studio Mondine’s approach to production. Learn how to cultivate deep respect amongst your crew, vendors, and clients in order to enhance the creative output of everyone involved in a production. You’ll receive a guide containing Studio Mondine’s best practices when it comes to communication, staffing, travel, accommodations, and meals. The guide also includes considerations for building a production timeline and optimizing your workspace for efficient floral production.

Centerpieces and Tabletop Designs

Centerpieces and Tabletop Designs

  • 5 Videos Covering
    - Flower Forward Centerpieces
    - Naturalistic Centerpieces
    - Seasonal Pedestal Centerpiece
    - Bud Vase Tabletop
    - Tabletop Landscape Design
  • 6 PDFs
    - Centerpiece Examples
    - Color Palette Guidance
    - Floral Recipes
    - Step-by-step Centerpiece Instructions
    - Centerpiece Pricing Breakdowns

Watch step-by-step as Studio Mondine designs their signature centerpieces and reception designs, including bud vases and tabletop landscape designs. You also get supporting PDFs that outline tools, complete flower recipes for multiple Studio Mondine centerpieces, a list of floral, ribbon, candle, and vessel sources you can use, and a guide on how to price your tabletop designs.

Bouquets and Bridal Party Flowers

Bouquets and Bridal Party Flowers

  • 3 Videos Covering
    - Flower Forward Bouquet Design
    - Naturalistic Bouquet Design
    - Boutonniere & Corsage Design
  • 4 PDFs
    - Bouquet Pricing Breakdowns
    - Bouquet Examples
    - Step-By-Step Bouquet Instructions
    - Boutonniere & Corsage Guide

Watch step-by-step as Studio Mondine designs their signature bridal bouquets, boutonnieres, and corsages. The teaching includes an in-depth discussion on topics such as ingredient selection, color palettes, and techniques. You also get supporting PDFs that outline tools, complete flower recipes for multiple Studio Mondine bouquets, a list of floral and ribbon sources you can use, and a guide on how to price your designs.

Installations

Installations

  • 5 Videos Covering 
    - Arch Installation 
    - Wall Installation
    - Mantle Installation 
    - Dry Hanging Installation
    - Meadow Installation
  • 7 PDFs
    - Installation Examples
    - Pillars of Installation Design
    - Tools & Techniques For Installations
    - Installation Ingredient Selection
    - Arch Installation Pricing 
    - Aisle Installation Guide
  • 1 Retail Pricing Calculator for Arch Installation 

Learn how Studio Mondine uses installations to “soften the edges of a wedding” in a variety of event spaces. Through comprehensive guides and video tutorials, you’ll learn how to create arches, wall, mantel, hanging, and aisle installations. You’ll also receive access to Studio Mondine’s installation calculator teaching you how to price all types of installations. They also cover everything you need to know on tools, materials, mechanics, and construction.

Styled Shoots

Styled Shoots

  • 1 Video Covering
    - Executing a Styled Shoot
  • 1 PDF
    - Styled Shoot Companion Guide

Studio Mondine teaches you everything you need to know to elevate your business using styled shoots. The guide details the metrics to consider when deciding on a styled shoot. You’ll also learn the core roles and responsibilities involved so you can approach this creative collaboration with confidence. You’ll receive a pre-production checklist to enable communication, clarity, and peace of mind.

Wedding Case Studies

Wedding Case Studies

  • 11 PDFs
    - Local & Destination Case Studies
    - Local & Destination Wedding Visual Proposals 
    - Local & Destination Wedding Quote Examples
    - Local & Destination Wedding Timeline Proposals
  • 7 Worksheets
    - Destination Wedding Production Timeline
    - Destination Wedding Flower Order
    - Destination Wedding In-studio Staffing
    - Local Wedding Flower Recipes
  • 6 Templates 
    - Local & Destination Wedding Production Timeline
    - Local & Destination Wedding Proposals
    - Local & Destination Flower Ordering
    - How to Calculate On-site Installation Designers
  • 6 Calculators
    - In-studio Design 
    - Designers on Site Local & Destination Weddings
    - Designers on Event Day Local & Destination Weddings

Access over 150+ pages of in-depth real wedding case studies as Studio Mondine teaches you how to price and design an entire real wedding from start to finish. No other resource online today goes into this much detail breaking down every little detail that goes into creating a wedding. Focusing on both local and destination weddings, Studio Mondine shares how to price for design, production, installation, delivery, and breakdown. In addition to a production timeline template, pricing breakdowns, labor costs, and flower recipes, you’ll also receive examples of the exact visual proposals Studio Mondine sends to their clients.

Additional Material

Additional Material

  • 3 PDFs
    - Seasonal Floral Guide
    - Flower Sourcing
    - Strawberry and Wildflower Bouquet 

Studio Mondine has been celebrated for their ability to design fresh and contemporary floral arrangements that complement the surrounding environment. In these PDF guides, you will learn how to take cues from the world around you to create beautiful botanical creations. You’ll also learn to create a sustainable sourcing plan by gathering the freshest flowers from local floral businesses. Finally, we’ll teach you how to make Studio Mondine’s signature strawberry and wildflower bouquet.

Are you ready to fine-tune your current business practices while creating a profitable signature floral design style?

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WHAT'S INSIDE

The Course Curriculum

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WHAT'S INSIDE

Video previews from this course

WHAT YOU'LL LEARN

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Learn to Price and Design Weddings from Start to Finish
Learn to Price and Design Weddings from Start to Finish
GET RESULTS

Learn to Price and Design Weddings from Start to Finish

  • 400+ pages of pricing and design
  • Visual Proposal Example
  • Pricing Formulas + Calculators
  • Ordering, Staffing, and Delivery
  • Production Timeline Template
  • Production, Installation, and Breakdown
GET THE COURSE
GET THE COURSE

What You'll Get

Studio Mondine Centerpiece

18 Video Lessons and Tutorials:

Over 5 hours of actionable video teaching you everything Studio Mondine knows about establishing a profitable floral design business. From pricing and production to tailored techniques for creating a variety of stunning floral arrangements, you’ll finish this course knowing how to design revenue-generating floral installations for every type of event (including destination weddings).

Studio Mondine Centerpiece

26 Formula Calculators, Worksheets + Templates:

Learn Studio Mondine’s approach to pricing and production by taking advantage of the customizable proposal and floral design contract templates, pricing and cost of good calculators, and proposal/production worksheets, so you never overlook a step in the booking and design

Studio Mondine Centerpiece

43 PDFs:

Studio Mondine’s expert floral design team has developed their extensive knowledge in the luxury floral and wedding design industry into easy-to-understand PDFs covering pricing structure and operational expenses, local and destination event guides, best production practices, new client intake questionnaires, step-by-step guides on creating centerpieces, bouquets, and installations, and so much more. 

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The Art and Business of Flowers
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The Art and Business of Flowers

Studio Mondine

An in-depth online course teaching you everything renowned florists, Studio Mondine, know about designing wedding florals and running a thriving business.

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FAQ

I’ve been running my floral business for several years now. Will I learn anything new in this course, or is it just for people starting out?

If you love Studio Mondine’s signature style and creative process, as well as their unique approach to business, then you’ll find all this and more in The Art and Business of Flowers. Amanda and Ivanka talk you through all the details of their 8 step design process for designing bouquets, centerpieces, and installations in step-by-step video tutorials. They talk through their journey of running a profitable floral business breaking down topics like ordering and sourcing with exact recipes and pricing formulas examples. Their signature “softening the edges” approach to designing weddings is described in great detail, which will benefit those new to the flower scene as well as seasoned florists.

I’m brand new to floral design. Is this course too advanced for me?

Not at all. Everything Studio Mondine teaches is accessible and attainable for anyone in the floral business, from hobbyists to full-time designers. The 9 video tutorials are step-by-step and accompanied by supporting PDFs that outline the teaching in greater detail so you can learn at your own pace. They take you through their journey of starting Studio Mondine and how they grew into one of the most successful and sought after floral design studios in the world. Amanda and Ivanka break down topics like ordering and sourcing with exact recipes and pricing formulas examples. Their signature “softening the edges” approach to designing weddings is described in great detail in 2 case study PDFs walking through how they design weddings from start to finish. Taking this course will help you jumpstart your floral design business and escape years of expensive lessons most florists experience in the first years of their businesses.

I love floral design, but weddings feel so chaotic. Will this course teach me how to adequately plan to eliminate some of the chaos?

Absolutely. Studio Mondine has broken down their production approach in detail, including considerations for destination events. They have compiled a list of best practices over the years, and you’ll get access to their invaluable insight in the form of several comprehensive PDF guides as well as videos. You’ll also be able to take advantage of some handy checklists and a suggested timeline to keep production efficient.

I’ve already purchased an If I Made floral design course. Will I learn anything new?

Good question. Because Amanda and Ivanka of Studio Mondine come from such diverse and interesting backgrounds in both business and art, we’re confident that their perspective has something new to offer everyone—no matter how long you’ve been at it. This content is accessible if you’re new to floral design, but also rich with insight for those of you who have the basics down-pat. Whether you’re simply toying with the idea of a floral business or are neck-deep in it, Amanda and Ivanka have a lot to offer. Previous students have ranged from never creating a centerpiece before to 10+ years in business as a florist.

I’ve already attended Studio Mondine’s workshops. Will I learn anything new?

This course has all of Studio Mondine’s theories and design techniques written out in text and demonstrated with video tutorials and photos. While this course may contain some of the lessons taught to you during the workshop, it is packaged in a tangible way for you to refer back to at your own pace as you continue to design and evolve.

Hear it straight from our students
250+ Happy Students

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