If you love Studio Mondine’s signature style and creative process, as well as their unique approach to business, then you will find all this and more in The Art and Business of Flowers. Amanda and Ivanka talk you through all the details of their 8 step design process for designing bouquets, centerpieces, and installations in step-by-step video tutorials. They take you through their journey of running a profitable floral business breaking down topics like ordering and sourcing with exact recipes and pricing formulas examples. Their signature “softening the edges” approach to designing weddings is described in great detail in 2 case study PDFs walking through how they design weddings from start to finish.

Not at all. Everything Studio Mondine teaches is accessible and attainable for anyone in the floral business, from hobbyists to full-time designers. The 9 video tutorials are step-by-step and accompanied by supporting PDFs that outline the teaching in greater detail so you can learn at your own pace. They take you through their journey of starting Studio Mondine and how they grew into one of the most successful and sought after floral design studios in the world. Amanda and Ivanka break down topics like ordering and sourcing with exact recipes and pricing formulas examples. Their signature “softening the edges” approach to designing weddings is described in great detail in 2 case study PDFs walking through how they design weddings from start to finish. Taking this course will help you jumpstart your floral design business and escape years of expensive lessons most florists experience in the first years of their businesses.

Good question. Because Amanda and Ivanka of Studio Mondine come from such diverse and interesting backgrounds in both business and art, we’re confident that their perspective has something new to offer everyone—no matter how long you’ve been at it. This content is accessible if you’re new to floral design, but also rich with insight for those of you who have the basics down-pat. Whether you’re simply toying with the idea of a floral business or are neck-deep in it, Amanda and Ivanka have a lot to offer. Previous students have ranged from never creating a centerpiece before to 10+ years in business as a florist.

This course has all of Studio Mondine’s theories and design techniques written out in text and demonstrated with video tutorials and photos. While this course may contain some of the lessons taught to you during the workshop, it is packaged in a tangible way for you to refer back to at your own pace as you continue to design and evolve.