Running a Profitable Wedding Venue with Lindsay Lucas

WHAT'S INSIDE

Preview the Course Curriculum

01 — Welcome / START HERE

1 VIDEO

In this welcome video, Lindsay Lucas introduces herself and provides an outline of the course.

02 — In-House vs. Open Concept

i VIDEO

In this module, Lindsay explains the difference between a venue that provides in-house services versus a venue that is completely open concept. You’ll be able to see the pros and cons of each and determine what model works best for your business.

03 — Pricing for Profit

1 VIDEO

1 SPREADSHEET

Module 3 breaks down the financial aspects of your venue - from securing funding to how to maintain profitability. This module contains a video lesson where Lindsay teaches you to properly prepare yourself to request funding, what information will banks/an investor want to know, how to gather it, how to prepare it, and what paperwork to have on hand for your meeting with a loan officer. This module also includes a downloadable Profit Planner Spreadsheet.

04 — Policies & Procedures

1 VIDEO

POLICIES + PROCEDURES PDF

In Module 4, you’ll walk through a lot of different examples of policies and procedures and learn what should be included in yours. You also learn where and when you should present these to your client and how to enforce them gracefully. This module also includes an example PDF of Policies and Procedures.

05 — Contracts

1 VIDEO

Module 5 is all about your contract. This module will walk you through the primary clauses your rental agreement needs and the number one thing that all venue rental agreements are missing.

06 — CRM Systems Part 1

8 VIDEOS

Your Client Relationship Management System, or CRM, is often described as your business’s backbone. Module 6 has 8 lessons that cover the top two CRM systems that Lindsay recommends for venue owners. These lessons will walk you through how to set up, customize, and run your chosen CRM system.

07 — CRM Systems Part 2

5 VIDEOS

Your Client Relationship Management System, or CRM, is often described as your business’s backbone. Module 7 has 5 lessons that cover the top two CRM systems that Lindsay recommends for venue owners. These lessons will walk you through how to set up, customize, and run your chosen CRM system.

08 — Web Presence

1 VIDEO

In this module, you’ll develop a clear understanding of the necessary information you need to start developing your online presence before your venue is even built, what you should add next, and how to create a website that not only grabs a bride’s attention but keeps her attention.

09 — Marketing and Advertising

1 VIDEO

2 PDFS

1 WORKSHEET

In this module, you’ll learn about the 7 things you need to be doing to market your business, about in-bound marketing, social media marketing, the benefit of paid advertisement, and how to distinguish if it’s a good fit for you. This module also includes 2 PDFs covering questions to ask online advertisers, and questions to ask local magazines, as well as a Quarterly Marketing Review worksheet.

10 — Client Experience

1 VIDEO

In this module, you learn the benefits of having an elevated client experience, some tips and tricks on how you can create the perfect experience for your brides, and how to simplify and streamline it so that it isn’t time consuming.

11 — Growing your team

3 VIDEOS

1 CHECKLIST

Hopefully, you reach a point in your venue journey where your plate is a little too full and you need to start handing off tasks and responsibilities which means it’s time to grow your team. Module 11 includes 3 videos that walk you through how to recognize when it’s time to grow your team, Lindsay’s suggested hiring process for venues, and how to lead your team well. It also includes a New Hire Onboarding Checklist.

12 —Event Management

3 PDFS

Module 12 provides you with 3 necessary documents and checklists to prepare and execute successful events at your venue: A Pre-Event Checklist, A Post- Event Checklist, and an Incident Report.

13 — Best Practices for Reviews

1 VIDEO

EMAIL TEMPLATES

Module 13 explains the different review platforms pros and cons, Lindsay’s favorite platform for obtaining reviews and why, tips for requesting reviews, and most importantly best practices for responding to positive and negative reviews. It also includes Email Templates on requesting and responding to reviews.

14 — Resource TOOLKIT

1 PDF

Lindsay’s created an all-in-one place for you to reference with over 75 of her favorite business management, legal, financial, marketing, productivity, design, project management, and professional development tools

15 — COVID | PR FOR VENUES

2 PDF'S

In this module I'm giving you access to my PR strategy on how to respond to negative PR caused by pandemic cancellations.

16 — COVID | NATIONAL PANDEMIC GUIDE

1 PDF

In this module you will learn my guidelines for operating during a pandemic. You will also learn my common responses and best practices for retaining clients with plug-and-play templates.

17 — COVID | NATIONAL PANDEMIC WORKFLOW PART 1

2 VIDEOS

1 PDF

This is where I’m answering all of your burning questions about how to run a venue during a pandemic by giving you access to common responses and best practices for retaining clients, plug and play email templates, and ready-built marketing workflows to make rescheduling and cancellations easier.

18 — COVID | NATIONAL PANDEMIC WORKFLOW PARTS 2 & 3

7 VIDEOS

19 — Guest Experts

3 VIDEOS

This module contains three videos that include conversations Lindsay has had with other industry experts on topics such as: contract necessities for your venue from an attorney; expansion and growing your services; and cultivating and nurturing vendor relationships.

20 — BONUSES | EMAIL TEMPLATES & BRIDE GUIDE

3 PDF'S

In this bonus module, you will get my Bride Guide and my plug-and-play email templates.

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