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Do you want to break into the multicultural South Asian wedding market?

Learn how to plan, design, and manage these spectacular multi-day celebrations.

Sales BannerSouth Asian Weddings with Sarah Khan
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Sarah Khan
LET US INTRODUCE YOU TO

Sarah Khan

Sarah, founder of Sarah Khan Event Styling, is a sought-after event and floral designer who specializes in multicultural weddings – most particularly South Asian. Sarah’s designs and aesthetic have become a staple for luxury South Asian clients for over a decade.

Her designs and creativity have been showcased:

  • Through her journey on HBO Max’s National Floral Competition, Full Bloom
  • In South Asian Bride Magazine, Harper's Bazaar Bride, Washingtonian Weddings, Grace Ormonde Wedding Style Magazine, Modern Luxury Weddings DC
  • In leading South Asian bridal blogs, including South Asian Bride Magazine and Maharani Weddings
  • During former President Obama’s Welcoming Ceremony
  • On the Real Housewives of Potomac franchise

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AS SEEN IN

Does this sound like you?

01
You’re creatively unfulfilled by your work
02
You wish you had the confidence to start booking big-budget clients
03
You wish you could make a comfortable living while honoring your creative spirit
04
You know you need to raise your prices, but you’re worried you’ll lose clients
05
You’re not sure how to expand your portfolio beyond traditional western weddings
06
You’ve been dreaming of owning a floral design business
If you’re nodding in agreement, extending your services to the South Asian market may be the right money move.

Why should I start booking South Asian and fusion weddings?

When you break into this market, you can expect:

Bigger Budgets

Which means clients will book you based on your creativity and ideas, not how low your prices are.

Confidence

That empowers you to set appropriate pricing for your services that ensures profitability.

Multiple Events

Per wedding – which translates to more profit.

New Aesthetic to Explore

Clients in this market are interested in creating a memorable event above all else.

A Beautifully Diverse Portfolio

That gives you a chance to flex your creative muscles.

Wider Pool of Clientele

You’ll be opening your business up to more couples which will ensure your business has a greater opportunity to grow.

INTRODUCING

What You'll Get

The Art and Business of Floral Design

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The Art and Business of Floral Design

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The Art and Business of Floral Design

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INTRODUCING

South Asian Weddings with Sarah Khan

This comprehensive online course teaches you everything you need to know to book and design spectacular South Asian weddings. Learn how to attract, book, and design Muslim, Hindu, and Sikh weddings with cultural awareness and confidence. Build a lucrative and fulfilling career by tapping into this extravagant niche.

This comprehensive online course teaches you everything you need to know to book and design spectacular South Asian weddings. Learn how to attract, book, and design Muslim, Hindu, and Sikh weddings with cultural awareness and confidence. Build a lucrative and fulfilling career by tapping into this extravagant niche.

South Asian Weddings with Sarah Khan

This comprehensive online course teaches you everything you need to know to book and design spectacular South Asian weddings. Learn how to attract, book, and design Muslim, Hindu, and Sikh weddings with cultural awareness and confidence. Build a lucrative and fulfilling career by tapping into this extravagant niche.

South Asian Weddings with Sarah Khan
South Asian Weddings with Sarah Khan
WHAT'S INSIDE

The Course Curriculum

What You'll Learn

The Foundations of South Asian Weddings
MODULE — 01

The Foundations of South Asian Weddings

  • 4 VIDEOS COVERING
    — An Introduction to Sarah Khan & South Asian Weddings
    — What defines a South Asian Wedding?
    — Consulting with South Asian Clients
  • 1 KEY TERMINOLOGY GUIDE
  • 1 EMAIL TEMPLATE GUIDE
  • 1 CLIENT CONSULT QUESTIONNAIRE

Unfamiliar with South Asian customs, cultures, terminology, and traditions? Don’t let that hold you back from entering this dynamic market and elevating your business.

In this module, Sarah will introduce you to the three main religions you’ll encounter while working with South Asian clients. You’ll also learn key terminology and how to approach the inquiry and consultation process with cultural awareness in mind.

Planning, Logistics, and Staffing
MODULE — 02

Planning, Logistics, and Staffing

  • 2 VIDEOS COVERING
    — Logistics & Staffing
  • 6 PDFs
    — Pre-Wedding Celebrations
    — Muslim Wedding Ceremony
    — Hindu Wedding Ceremony
    — Sikh Wedding Ceremony
    — Floor Plans
    — Planning Timeline

South Asian weddings consist of lively celebrations that span several days. If the thought of planning and designing a multi-day event intimidates you, let Sarah ease your mind by walking you through the process in this module. The profitable nature of booking these celebrations makes the work completely worth it.

In the module, Sarah will talk through a typical wedding week for her business. She’ll cover timelines, roles and responsibilities of her team members, and production required for pre-wedding events, ceremonies, and receptions.

The Business of South Asian Weddings
MODULE — 03

The Business of South Asian Weddings

  • 1 VIDEO COVERING
    — How to Attract South Asian and Fusion Clients
  • 1 PDF
    — Marketing Do's and Don'ts
  • 1 DECOR CHECKLIST
  • 1 INQUIRY AND PRICING FAQ SHEET

You may be wondering how to begin marketing yourself to South Asian wedding clients. We’ve got you covered.

Learn the key steps to start attracting inquiries for South Asian Weddings. Sarah will also share exactly how to confidently price your services for profit as well as provide the resources you need for effective client management.

The Design of South Asian Weddings
MODULE — 04

The Design of South Asian Weddings

  • 7 VIDEOS COVERING
    — Jaimalas
    — Floral Gajra
    — Rose Petal Garlands
    — Floral Jewelry

In this captivating portion of the course, you'll learn Sarah Khan's never-before-seen technique for creating floral jewelry including statement tikka and earrings. You'll also learn how to design traditional floral jaimalas, gajra, and a unique rose petal garland.


The Design of South Asian Weddings
MODULE — 04 CONTINUED

The Design of South Asian Weddings

  • 8 VIDEOS COVERING
    — Planning & Designing a Sangeet
    — Planning & Designing a Mandap
    — Reception Stage Execution
  • 3 PDFS
    — Tools + Resource Guide
    — Seasonal Floral Guide
    — Design + Pricing Breakdowns

Expand your portfolio to include South Asian pre-wedding events, ceremonies, and receptions with these hands-on floral and production tutorials introducing you to a Sangeet, Hindu ceremony, and reception set up. Sarah will guide you through designing the spectacular installations that make South Asian weddings so unique. You’ll stretch your creativity skills and gain new cultural experience with every Sangeet, Mandap, and reception stage.

Are you ready to book your first South Asian wedding?

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WHAT'S INSIDE

The Course Curriculum

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WHAT'S INSIDE

Video Previews from This Course

WHAT YOU'LL LEARN

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What You'll Get

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22 Video Lessons and Tutorials:

Over 8.5 hours of video teaching you everything Sarah Khan knows about running a business, wedding planning and design, event logistics, floral design, traditional South Asian wedding ceremony garlands, and her never-before-seen floral jewelry technique.

Studio Mondine Centerpiece

3 Client Management Templates and Checklists:

Learn Sarah's approach to client inquiries and communication by utilizing customizable email templates, client consultation questionnaire, and decor checklists so you never miss a step in your booking and design process.

Studio Mondine Centerpiece

12 PDFs:

Sarah has distilled 10 years of knowledge gathered working in the South Asian wedding industry into PDFs covering Muslim, Sikh, and Hindu weddings, key terminology for South Asian weddings, pricing for events, marketing strategies, seasonal florals, planning timelines, and more.

GET THE COURSEGET THE COURSE
TESTIMONIALS
Esther Samuel of Daniels Divine Decor
Even if you’re experienced and have many years of experience in the South Asian wedding industry, you’re still going to learn something from Sarah!

Esther Samuel of Daniels Divine Decor
TESTIMONIALS
BONUS OFFER ENDS IN…
South Asian Weddings
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ON SALE NOW

South Asian Weddings

Sarah Khan

This comprehensive online course teaches you everything you need to know to book and design spectacular South Asian weddings. Learn how to attract, book, and design Muslim, Hindu, and Sikh weddings with cultural awareness and confidence. Build a lucrative and fulfilling career by tapping into this extravagant niche.

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22 Video Lessons
Editable Email Templates
11 PDF Guides
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22 Video Lessons
Editable Email Templates
11 PDF Guides
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FAQ

What is a South Asian or Desi Wedding?

“South Asia” is a western term coined to encompass the regions of India, Pakistan, Bangladesh, and Sri Lanka. Desi is an identifying term for people of South Asian descent. A South Asian or Desi wedding is one that encompasses the beautiful cultures, ethnic traditions, and religious customs unique to a couple of Desi descent.

What religions are covered by South Asian weddings?

This region of the world has hundreds of unique sects and individual religious practices. For the purposes of this course, we will focus on the needs most foreign to western event industry. In the course, we address how to approach Muslim, Hindu, and Sikh weddings. The ceremonial and traditional needs of each of these religions are introduced to you through video modules and accompanying informational PDFs.

Is this course a better fit for wedding planners or florists?

Equally both! Sarah's company specializes in full-scale floral event design and production of multi-day South Asian weddings. In this course, she walks you through the logistics as it pertains to planning, the timelines needed for these extravagant celebrations, as well as what goes into floral design. She shares her design process, including how to achieve her unique floral style with flower blocking. The course thoroughly covers Sarah’s approach to creativity through video demonstrations and supporting PDFs.

I know nothing about South Asian Weddings. Will this course help?

Absolutely. This course is designed to be a 101 when it comes to South Asian Weddings. It is meant to get you comfortably acquainted with terminology, common practices, religious and ethnic traditions most often seen at South Asian wedding events. This is to prepare you so you can confidently present your best work within the parameters that suit your clients' needs.

Will I have to learn a new language to start booking South Asian weddings?

Not at all. You will need to become familiar with the cultures and traditions so you can navigate conversations and planning with cultural awareness and confidence. In the course, you’ll gain the necessary understanding of specific customs and key terms. Everything you need to know to get started is provided in this course!

Will I learn how to make a Mandap?

Yes! Sarah walks you through planning and designing a Mandap in detail in the course.

I want to learn how to price my services for South Asian weddings. Will this course teach me how?

In the course, Sarah shares her exact pricing formula. With over a decade of experience within this niche, she has nailed down a tried and true formula that ensures profitability.

Are there any floral tutorials?

Sarah is known for her floral design, and she generously shares her talents with us in seven design videos throughout the course. There are tutorials for creating jaimalas, floral gajras, rose petal garlands, and floral jewelry. She also covers designing a Sangeet, designing a Mandap for Hindu ceremonies as well as designing a reception.

I’m interested in this course, but I don’t have time to complete it right now. If I purchase now while it’s on sale, will I have access to the course later?

Of course! When you purchase the course, you’ll have lifetime access. That means your license for viewing the content will never expire.

I want to purchase this course, but I can’t afford it right now. Do you offer payment plans?

We understand that sometimes you need a little help when you’re building a business. Payment plans are always available. You’ll see the payment plan option on the checkout page.

If I buy this course and decide it isn’t for me, is there a money back guarantee?

We’re confident this course has a value beyond its price. That’s why we offer you 24-hours of full access to the course so you can explore. If you don’t feel the course is the right fit for you, let us know within the 24-hour window.

Mariam Shirazi of Ruscus and Roses
I enjoyed learning how [Sarah Khan] scaled her business from a single employee to where she is today. I think for me personally, because I’m in the initial stages of my business, it kind of just gave the spark of motivation, or encouragement.

Mariam Shirazi of Ruscus and Roses
Elizabeth DiGiusto of Satin and Stems
This course is a wonderful start for anybody who doesn’t have any experience in Desi weddings!

Elizabeth DiGiusto of Satin and Stems
Esther Samuel of Daniels Divine Decor
Even if you’re experienced and have many years of experience in the South Asian wedding industry, you’re still going to learn something from Sarah!

Esther Samuel of Daniels Divine Decor
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