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Learn how to plan, design, and manage these spectacular multi-day celebrations.
Sarah, founder of Sarah Khan Event Styling, is a sought-after event and floral designer who specializes in multicultural weddings – most particularly South Asian. Sarah’s designs and aesthetic have become a staple for luxury South Asian clients for over a decade.
If you’re nodding in agreement, extending your services to the South Asian market may be the right money move.
When you break into this market, you can expect:
Bigger Budgets
Which means clients will book you based on your creativity and ideas, not how low your prices are.
Confidence
That empowers you to set appropriate pricing for your services that ensures profitability.
Multiple Events
Per wedding – which translates to more profit.
New Aesthetic to Explore
Clients in this market are interested in creating a memorable event above all else.
A Beautifully Diverse Portfolio
That gives you a chance to flex your creative muscles.
Wider Pool of Clientele
You’ll be opening your business up to more couples which will ensure your business has a greater opportunity to grow.
This comprehensive online course teaches you everything you need to know to book and design spectacular South Asian weddings. Learn how to attract, book, and design Muslim, Hindu, and Sikh weddings with cultural awareness and confidence. Build a lucrative and fulfilling career by tapping into this extravagant niche.
This comprehensive online course teaches you everything you need to know to book and design spectacular South Asian weddings. Learn how to attract, book, and design Muslim, Hindu, and Sikh weddings with cultural awareness and confidence. Build a lucrative and fulfilling career by tapping into this extravagant niche.
Unfamiliar with South Asian customs, cultures, terminology, and traditions? Don’t let that hold you back from entering this dynamic market and elevating your business.
In this module, Sarah will introduce you to the three main religions you’ll encounter while working with South Asian clients. You’ll also learn key terminology and how to approach the inquiry and consultation process with cultural awareness in mind.
South Asian weddings consist of lively celebrations that span several days. If the thought of planning and designing a multi-day event intimidates you, let Sarah ease your mind by walking you through the process in this module. The profitable nature of booking these celebrations makes the work completely worth it.
In the module, Sarah will talk through a typical wedding week for her business. She’ll cover timelines, roles and responsibilities of her team members, and production required for pre-wedding events, ceremonies, and receptions.
You may be wondering how to begin marketing yourself to South Asian wedding clients. We’ve got you covered.
Learn the key steps to start attracting inquiries for South Asian Weddings. Sarah will also share exactly how to confidently price your services for profit as well as provide the resources you need for effective client management.
In this captivating portion of the course, you'll learn Sarah Khan's never-before-seen technique for creating floral jewelry including statement tikka and earrings. You'll also learn how to design traditional floral jaimalas, gajra, and a unique rose petal garland.
Expand your portfolio to include South Asian pre-wedding events, ceremonies, and receptions with these hands-on floral and production tutorials introducing you to a Sangeet, Hindu ceremony, and reception set up. Sarah will guide you through designing the spectacular installations that make South Asian weddings so unique. You’ll stretch your creativity skills and gain new cultural experience with every Sangeet, Mandap, and reception stage.
Are you ready to book your first South Asian wedding?
Over 8.5 hours of video teaching you everything Sarah Khan knows about running a business, wedding planning and design, event logistics, floral design, traditional South Asian wedding ceremony garlands, and her never-before-seen floral jewelry technique.
Learn Sarah's approach to client inquiries and communication by utilizing customizable email templates, client consultation questionnaire, and decor checklists so you never miss a step in your booking and design process.
Sarah has distilled 10 years of knowledge gathered working in the South Asian wedding industry into PDFs covering Muslim, Sikh, and Hindu weddings, key terminology for South Asian weddings, pricing for events, marketing strategies, seasonal florals, planning timelines, and more.
Use Promo Code: marigold at checkout
This comprehensive online course teaches you everything you need to know to book and design spectacular South Asian weddings. Learn how to attract, book, and design Muslim, Hindu, and Sikh weddings with cultural awareness and confidence. Build a lucrative and fulfilling career by tapping into this extravagant niche.
22 Video Lessons
Editable Email Templates
11 PDF Guides
Lifetime Access
“South Asia” is a western term coined to encompass the regions of India, Pakistan, Bangladesh, and Sri Lanka. Desi is an identifying term for people of South Asian descent. A South Asian or Desi wedding is one that encompasses the beautiful cultures, ethnic traditions, and religious customs unique to a couple of Desi descent.
This region of the world has hundreds of unique sects and individual religious practices. For the purposes of this course, we will focus on the needs most foreign to western event industry. In the course, we address how to approach Muslim, Hindu, and Sikh weddings. The ceremonial and traditional needs of each of these religions are introduced to you through video modules and accompanying informational PDFs.
Equally both! Sarah's company specializes in full-scale floral event design and production of multi-day South Asian weddings. In this course, she walks you through the logistics as it pertains to planning, the timelines needed for these extravagant celebrations, as well as what goes into floral design. She shares her design process, including how to achieve her unique floral style with flower blocking. The course thoroughly covers Sarah’s approach to creativity through video demonstrations and supporting PDFs.
Absolutely. This course is designed to be a 101 when it comes to South Asian Weddings. It is meant to get you comfortably acquainted with terminology, common practices, religious and ethnic traditions most often seen at South Asian wedding events. This is to prepare you so you can confidently present your best work within the parameters that suit your clients' needs.
Not at all. You will need to become familiar with the cultures and traditions so you can navigate conversations and planning with cultural awareness and confidence. In the course, you’ll gain the necessary understanding of specific customs and key terms. Everything you need to know to get started is provided in this course!
Yes! Sarah walks you through planning and designing a Mandap in detail in the course.
In the course, Sarah shares her exact pricing formula. With over a decade of experience within this niche, she has nailed down a tried and true formula that ensures profitability.
Sarah is known for her floral design, and she generously shares her talents with us in seven design videos throughout the course. There are tutorials for creating jaimalas, floral gajras, rose petal garlands, and floral jewelry. She also covers designing a Sangeet, designing a Mandap for Hindu ceremonies as well as designing a reception.
Of course! When you purchase the course, you’ll have lifetime access. That means your license for viewing the content will never expire.
We understand that sometimes you need a little help when you’re building a business. Payment plans are always available. You’ll see the payment plan option on the checkout page.
We’re confident this course has a value beyond its price. That’s why we offer you 24-hours of full access to the course so you can explore. If you don’t feel the course is the right fit for you, let us know within the 24-hour window.