We recommend The Craft + Business Combo for a thorough overview of how Erich has established himself as a sought-after wedding photographer. If you prefer to focus on the technical aspects of how Erich shoots, including discussions on equipment, the creative process, approach to covering a wedding day, and post-production workflow; you might find The Craft course is the best fit for you. If you feel confident in your photography but are looking for advice on strengthening your brand, attracting higher-budget clients, restructuring your pricing packages, and standing out in a saturated market; The Business course will set you on the right track.
The principles Erich uses to shape his success apply to everyone, whether you’re just starting out or looking to revamp and evolve your already-established work. This course is designed for three different kinds of photographers.
Seasoned film and digital shooters who want to revamp their business and reinvigorate their love of photography and art.
Digital Photographers: While the course is open to digital shooters, Erich shoots almost entirely on medium format film. There are a few sections in the course that cover film, why and how Erich uses it, and other film-focused topics. There are still hundreds of pages that transcend the film discussion, but we want to make sure it’s clear that film photography will be covered.
New Photographers: Individuals just starting out are absolutely encouraged to use this course as a launching pad for their professional wedding photography career. However, it’s important to note that while this course does include a large array of technical instructions and detail, a basic level of photography knowledge is required in order to fully grasp and utilize the information and content within the course.
Yes, absolutely. This course takes a personal journey through Erich’s teaching methods and experience. The combination of written text, video, photo, and worksheets will help you explore the concepts taught in his workshops at a much deeper level. Read testimonials from other past workshop attendees who've seen tremendous value in this course even after attending Erich's workshop.
This course is specifically designed for people interested in wedding photography and growing a photography business. While many of Erich’s teaching methods would apply to all photographers regardless of their industry, there are large portions of the course focused on how to run and grow a photography business. An interest in working as a professional photographer is important.
This depends on where you’re at in your creative journey and the current state of your business. It also depends on what you do with the knowledge. If you apply Erich’s teachings to your photography and business, we know it has the potential to transform the way you shoot, expand your knowledge of lighting techniques and film, and elevate your portfolio to attract the clients you want. It also has the potential to drastically improve your ability to grow your business in local and destination markets, price your services for success, and find joy and fulfillment in your career.