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Learn everything you need to know about wedding planning, event design, floral design, and building a business from industry leader Sinclair & Moore.
NEW COVID MODULE FOR 2021
Hear Steve Moore share the story of his 16 years in business and how he progressed from making wedding dresses and cakes to becoming one of the industry’s most renowned wedding planners and designers.
Foundational Values & Strategies
Building a business based on your core values is essential. Learn Sinclair and Moore’s foundational values and strategies, and how they’ve helped grow a successful business for 16 years.
Communication & Trust
Business is all about relationships. And in relationships, there are few things more important than healthy communication and trust. Learn how Sinclair and Moore foster these two important qualities to create a thriving environment for their staff and vendor relationships.
Identifying the Ideal Client
Before you can book your ideal client, you have to know who that person is and what’s going to attract them to you. Join Steve and Jamie Moore as they talk about strategies for attracting and booking more of your ideal clients!
Building a Brand Identity
A brand is more than just a logo or a color palette on your Instagram—it’s who you are and how you represent yourself to the world. Sinclair and Moore share everything they’ve learned about building a brand that that will outlast any trend.
Utilizing Social Media and Traditional Marketing
Marketing isn’t everyone’s favorite part of the job but it’s so important. Sinclair and Moore have mastered the art of connecting with clients and vendors via social media and want to share our insights with you! On top of that, they’ll talk about how to get featured in magazines and other publications.
Why we charge the way we do + How it works
This is huge—Sinclair and Moore have never discussed their pricing strategy before, and they’re letting the cat out of the bag. This strategy is the reason they’ve been able to build such a profitable, sustainable business. AND it works for most service-based businesses like invitation designers, calligraphers, and cake designers.
Floral ordering process
Steve Moore’s floral ordering process is pretty unique to the industry. He doesn’t itemize or upcharge on florals….and he maintains it gives him so much creative freedom! It’s how he’s able to order an abundance of flowers for every event and still earn a profit.
Follow along as Steve and Jamie Moore share their entire client inquiry and booking process from start to finish—from the initial email to the final event.
Steve and Jamie Moore take you step-by-step through each phase of their planning and design process once the client is booked. Each phase will be discussed in its own video, and they’ll tell you all about the logistics, design, planning, and strategy that happens during each step.
Learn the 15-step process Steve Moore works through with every client in order to come up with design ideas for their wedding. This detailed (and foolproof) process begins after a client has booked with Sinclair and Moore and progresses through until the point of presenting them with their visual proposal.
Design Exploration Process: In Action
See Sinclair and Moore’s Design Exploration Process in action as Steve gets to work designing a wedding for a real client. You’ll have the opportunity to watch Steve’s initial design meeting with his client, as well as a vendor meeting with the wedding cake designer. Throughout this video you will see how Steve works through his client’s initial ideas and refines them into a beautifully-curated inspiration board that resembles a Modern Dior design.
Design Selections
Once the design direction has been determined, learn how Steve makes every decision required to select the tangible pieces needed to bring the Modern Dior wedding vision to life. You’ll hear Steve talk through a consideration of each design element, from linen, plates, flatware and glassware through to vases, floral, stationery and chairs. You will also get to watch Steve present the finalized visual proposal to his client.
Design Execution
Watch Steve bring his client’s Modern Dior vision to life. You’ll see step-by-step how he executes all of the design elements and sets the perfect table. Steve will talk through how and why each decision is made including intricate details such as napkin folds and the positioning of all tabletop pieces. You’ll also see the completed wedding cake as well as the client in her wedding gown for a comprehensive overview of how all of the elements came together to complete a cohesive look.
From Design Exploration to Selections
Now that you have a thorough understanding of Steve’s Design Exploration Process, we’re going to see how he would go about applying it to create an entirely different look, this time inspired by an outdoor Tuscan dining experience. Starting with the initial inspiration board, Steve will talk through his design process as well as share all of the decor details he is considering. Most helpfully, Steve will share why it is that he has chosen the pieces he has, and how they contribute to the overall Tuscan Inspired vision.
Design Execution
We take a trip to Jamie Moore’s family home as Steve and Jamie work to execute the Tuscan Inspired dining experience in the family’s backyard orchard. Watch step-by-step how the tablescape is brought to life, including considerations of food styling and a dessert buffet.
From Design Exploration to Selections
Watch Steve approach and develop his ideas for one final design, this time inspired by A Secret Garden. To be executed at a prominent Seattle wedding venue, Steve turns a fresh eye to the outdoor venue with the intent to transform it into an enchanting experience for guests. See the images that influenced his design direction, as well as all of the decor elements being considered to best bring the ideas to life.
Floral Installation Demonstration
In this floral installation tutorial you will see how Steve and his team execute a lush, garden-inspired floral arch that frames the entrance to a wedding venue. Using no floral foam and without a metal framework to build off of, you will learn step-by-step the mechanics and techniques required to create this stunning feature piece.
Centerpiece Design Demonstration
Watch and learn as Steve teaches you how to create a signature Sinclair and More floral centerpiece completely foam-free. He’ll begin with best-practice techniques for using a floral frog, and then show his process for greening and adding flowers to the design.
Design Execution
In this final execution video you will see the creation of the Secret Garden tablescape and all of the design considerations that Steve worked through, including the relocation of the table due to challenging weather. To demonstrate the impact of every decor-related decisions, Steve shows how this overall look could be transitioned to suit different aesthetics by the selection of different pieces such as alternate chairs, linens and candles.
Studio tour + Design vision
Join Steve Moore as he takes you into his studio for a full studio tour, discusses how he crafts and designs the vision for a real wedding, and kick off the wedding week planning and design process.
Flower market
Join Steve at the Seattle flower market as he sources his favorite details to add to his floral designs. Find out what he looks for, how he orders, and what his best tips are for finding the most beautiful, unique product (even if you don’t live in a city with a market). You’ll also learn how he stays on budget while shopping.
Floral processing
Join us back at the studio to see how Steve runs his team, transports and unpacks his floral product, and begins processing and conditioning for the upcoming events.
What’s happening today
Check in with Steve and the team as they get rolling on the design process for their first wedding of the weekend. Learn what goes into the planning and logistics, and follow his process to understand the strategies behind a Sinclair and Moore wedding.
Centerpiece tutorial
Watch an in-depth video of Steve designing a stunning floral centerpiece in his studio.
Bouquet tutorial
Watch an in-depth video of Steve designing a gorgeous bridal bouquet for their bride, and his creative process behind bouquet design.
Packing + transportation
Get an inside look at how Steve and his team pack their trucks and coolers for travel. Find out their best tips for transporting flowers and keeping them safe, and learn how he stays organized to maximize efficiency.
Rehearsal dinner
Watch as Steve designs a fun and festive rehearsal dinner for his clients.
Wedding day overview
In this video, you’ll find out what’s happening during each important part of a real wedding day. You’ll check in with Steve, Jamie, the coordinator, and all of the other vendors and experts as they’re working to make the wedding day come to life. You’ll watch the design process unfold, as well as learn about the logistics and planning going on behind the scenes. This is an all-access pass to one of Sinclair and Moore’s exquisite weddings!
Ceiling installation tutorial
Watch as Steve and his team design a hanging ceiling installation.
Ceremony installation tutorial
Watch as Steve designs a ceremony ground floral installation.
A Venue Flip
Watch Steve flip a reception space for a second wedding in the same weekend.
Ceremony chuppah installation tutorial
Watch as Steve designs a ceremony chuppah floral installation.
Learn everything you need to know about running a profitable and sought-after wedding planning and design business, with Sinclair and Moore. The Ultimate Guide to Wedding Planning and Design combines the best content from If I Made’s 3 courses with Sinclair and Moore; a combined value of over $3,000.
Definitely not! Steve and Jamie of Sinclair and Moore have been running a wedding planning and design business for 16 years, and are now some of the most successful, profitable vendors in the industry. In this course, they share everything they’ve learned about business and design to help you and your business thrive from Day 1.
This course combines Mastering Event Design, Behind the Business, and A Real Wedding Week with Sinclair and Moore. What you will learn from The Ultimate Guide to Wedding Planning and Design all depends on which course you’ve purchased in the past. Send us an email at info@ifimade.com and we’d be happy to help you decide
If you’ve ever been stuck in a creative rut, struggled to understand or interpret a client’s vision in a unique way, or been frustrated with inefficient or unprofitable processes within your business, then you will glean valuable lessons from this course. Jamie and Steve have taken their 16+ years of business and design experience to distill for you the strategies that have brought them the most success to date.
Steve and Jamie share more in these courses than they’ve ever shared before. We’ve taken the outline of Sinclair and Moore’s in-person workshops and then taken an even deeper dive into this content. While workshops give you the opportunity to execute a Sinclair & Moore tablescape or wedding, The Ultimate Guide to Wedding Planning and Design steps you right back to the beginning of the process. You get to learn Steve’s journey in business, and each of the steps in his planning and design process from when he first meets a client, all the way through to executing a unique wedding vision.