No two artists are the same. While there will be some similar ground covered in The Fine Art of Floral Design, Adam and Alicia’s approach to flowers is unique to their experience and creative perspective. Their fine arts education gives their work an original flavor, and is unlike anything we at If I Made have explored with any other florist. In addition to their fine arts background, their specialties (like installation mechanics, the logistics of running a design team, and recipe writing) are especially new topics we’ve covered in this course, and are well worth the investment.

Good question. Because Adam and Alicia come from such a rich background in painting and sculpture, we’re confident that their perspective has something new to offer everyone—no matter how long you’ve been at it. This content is accessible to the newbies, and it’s also rich with insight for those of you who have the basics down-pat. We’re all students here, so whether you’re simply toying with the idea of a floral business or are neck-deep in it, Adam and Alicia have a lot to offer.

Simply put: Yes! This course covers everything Alicia and Adam have learned about designing and running a floral business. It’s likely that your workshop with Bows + Arrows was a hands-on design experience, which is awesome! This course contains a lot of those lessons, but it takes a much deeper dive into the elements and principles of fine art which inform the design decisions Adam and Alicia make. It’s the why behind the how, which ultimately empowers you to create more original designs. Less mimicking, more understanding.

Absolutely! This course is filled with practical knowledge that will help you improve your floral skills regardless of your level of experience. You will learn lots of practical tips about flower care, vase preparation, choosing blooms for arrangements, and you’ll read and see demonstrations of designs in a variety of different sizes and styles.

This, of course, depends on where you’re at in your creative journey and the current state of your business. It also depends entirely on what you do with the knowledge. If you apply Alicia and Adam’s teachings to your design process or floral business, we know it has the potential to transform your work and business.