Commercial Photography with Tec Petaja is a 200+ page online course that provides an insider's look at how the world of commercial photography works and how you can get your foot in the door. Based on years of experience, Tec uncovers how the creative process of shooting for a commercial brand differs from capturing a wedding.
Over the course of eight chapters, Tec takes you through his experience of building a commercial portfolio, making important industry connections, and collaborating with brands like Kinfolk, Airbnb, Afar Magazine, Joules, and more. In each scenario, he’ll explain how he got the job, who was on set and what their responsibilities were, and how he delivered on the client’s brief. The commercial shoots he shares in this course are a combination of film and digital photography.
Two instructional videos give you a behind-the-scenes look at what it’s like to be on a commercial set, how to partner with an art director to get the client’s desired shot, and the essentials about working with a digital technician.
Through a conversation with a New York-based commercial photography agent, we’ll lay out the hard truths about getting started in commercial photography, and then we’ll give you a solid action plan to give you some steps you can start taking now, no matter where you are in your photography career.
Learn and revisit at your own pace. You have lifetime access to the course content!