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You have an idea—learn to turn it into an online course and double your income.
Emily has built 6-figure passive incomes for entrepreneurs by helping them create online courses.
Emily Newman and the If I Made team bring you a step-by-step guide to building and selling your first online course.
Anyone who has knowledge to share or a skill to teach!
We’ll strip back the overwhelm and tell you where to start, beginning with generating the right idea for your first online course. You’ll learn to do market research and validate your course idea to make sure there’s an audience eager to learn from you, and then decide on the best mode of delivery.
By the end of this module you will have nailed down your course idea and determined its price point.
It’s time to take that big idea and turn it into a course outline to create the optimal learning experience for students. We’ll step you through the process of structuring your content and getting it ready to film. We’ll also lay the foundation of your course brand to determine how you want your course to look.
By the end of this module you will be ready to record your online course, and you will have named it!
Whether you want to record and edit your course yourself, or outsource it to a team—we’ll show you how. First we’ll establish each piece of equipment you need and how to set it up, and then we’ll make sure you have all of your hard drives ready for storing and editing your recorded footage. With all of the ground work done, you’ll be ready to hit record!
By the end of this module you will have recorded and edited your online course.
Next up we’ll finalize the brand identity for your online course and create visually-engaging imagery to use in all of your marketing materials. You’ll also decide on the right platform to host your online course.
By the end of this module you will have designed your course cover and marketing graphics, and set up your course hosting platform.
Before you start marketing your course you first need to schedule your launch and understand sales funnels, all of which we’ll tackle in two simple videos.
By the end of this module you will have scheduled your launch to suit your audience, determined the marketing tools to use, and developed all of the key sales language to sell your course>
It’s time to start building an audience to sell your online course to and we’re going to use email marketing to make that simple! Whether you’re starting from zero email subscribers or an established list, we’ll cover everything you need to know including the tech, logistics and knowing what content to send in your emails.
By the end of this module you will be set up with the best CRM and marketing platform to suit your needs and have started building an email list of engaged followers eager to learn from you.
Let’s get you set to sell. A webinar will be your number one sales tool and we’re going to help you write and host a high-converting webinar. We’ll cover why a webinar works and how to use it, the topics that generate the most interest from followers, and how to get people interested.
By the end of this module you will have set up your webinar hosting platform, generated and scheduled emails to drive webinar sign-ups, and prepared the script you’ll use to sell your course to your audience.
You need somewhere for people to learn more about your course and buy it, so it’s time to build your course website and sales page. We’ll share the exact template If I Made uses to sell all of our online courses. We’ll also complete the file step in the sales funnel to sell your online course.
By the end of this module you will have created the website to sell your course and prepared and scheduled the last of your email templates to convert your engaged followers to buyers.
We’ll teach you how to launch your course without paying for any marketing. But if you have the budget and can afford to invest in some advertising, we’ll show you step-by-step how to do it and succeed with marketing budgets from $250.
By the end of this module you will have installed a pixel to help retarget potential customers through advertising and set up your own Instagram and Facebook ads.
You’ve created your course and have all of your marketing materials for launch scheduled and ready to go! The last thing we want to do is make sure you’re prepared for all possible customer service scenarios so we’re going to cover policies and procedures, managing payments, and payment plans.
By the end of this module you will be able to answer every customer service question we’ve ever received in 4+ years of selling online courses AND you’ll be ready to go live and launch your online course!
The all-in-one program teaching you how to create, launch, and sell an online video course. This course includes 39 videos, 200+ page workbook, and access to our private Facebook community.
That depends on a range of factors such as the type of course you’re wanting to make and how much time you have to devote to working on it. What we can tell you is that creating your course following this step-by-step program will save you HUNDREDS of hours. We’ve made all of the mistakes ; ) and done all of the research for you and distilled it into 10 easy-to-follow modules of instructional videos, course development worksheets, and plug-and-play templates.
You sure can. That’s exactly why we created it. We’ve condensed all of the info you need to know (and none that you don’t!) into 10 learning modules that remove the overwhelm and step you through the entire course creation and selling process. No need for fancy equipment and no need to spend hundreds of dollars outsourcing to “experts”. Everything you need to know is here, and we’re confident you can do it all yourself. (So confident we offer a money-back guarantee!)
We understand this is a significant investment, but the return? SO worth it. Launching an online course can be the ticket to the financial freedom you’ve been craving. If you follow the step-by-step action plan we outline for you in If I Made an Online Course, you’re going to make this cost back 10-fold in your first launch. To help with the expense we offer payment plans starting at $99/mth.
Many digital course-making programs out there teach you how to build written and audio slide courses, but they stop where the hard work really begins; recording video content (using just your phone!) and then successfully selling it. If I Made an Online Course is the only all-in-one course creation program designed specifically for creatives teaching you, step-by-step, how to record and launch a video course to an engaged audience ready to learn from you.
Absolutely! If there’s anything we’ve learned from our 4+ years at If I Made, it’s that creating the course is only 50% of the workload and the other 50% is research, testing and marketing (aka selling it). In fact, recording your course is only 1 module out of the 10 modules included with this course. If you’ve never launched a product to your audience before, you first need to make sure there’s a need and a demand for what you plan to create, and then you need to test it. We’ll teach you exactly how to do that. After you record your content, we’ll teach you the launch strategy we use at If I Made so you can master the “making money” part of the course launch process.
We can help! In If I Made an Online Course: Marketing and Selling we take you through the exact launch strategy we’ve used to generate over $4M in online course sales. Across 5 modules and 15+ videos with supporting worksheets, you’ll learn how to grow an email list of engaged followers, host a high-converting webinar to sell your course, and make the most of paid marketing opportunities with a budget from as little as $250. Click here to purchase the Marketing-Only portion of the course.