This course is absolutely for you! If you’ve been in business several years this course will help you elevate your floral designs and reach higher-budget wedding clients. You’ll also learn how to price, order and execute more elaborate weddings, and even start attracting destination weddings.

If you aspire to take your side hustle full time this course would be perfect for you. Not only will it ensure you avoid a lot of costly mistakes, it will help you run a profitable business from the beginning. Along with improving your design, you’ll also master your recipe writing, ordering, pricing, client interaction and wedding logistics.

If your retail store attracts brides and executes weddings, definitely! Every chapter would be relevant for you. The only aspect you might find isn’t covered is pricing strategies for everyday retail flowers. All of the design instruction, however, would be relevant regardless of the occasion you’re creating florals for.

Sarah steps you through her client process from initial inquiry through to wedding day execution. You’ll see how she determines her pricing how she prepares quotes for her clients, and what goes into her visual proposals. You’ll also see the process in action through three real-wedding case studies.

Yes! This course combines elements from The Nature of Wedding Floral Design + For Professionals, along with The Best of Sarah Winward Seasons, Installation Design, Bouquet Design, and Reimagining Floral Design. What you will learn from The Ultimate Guide to Floral Design all depends which course you’ve purchased in the past. Send us an email at info@ifimade.com and we’d be happy to help you decide.