©2022 IF I MADE. ALL RIGHTS RESERVED
An all-in-one program teaching you everything you need to know about how to design and run a profitable wedding floral business with the world-renowned, Sarah Winward.
Meet Sarah Winward and learn the story of how she got her start in flowers. Hear how Sarah grew her hobby into a successful floral business and what a work-life balance looks like for her.
Learn Sarah’s creative process and the concepts she uses to design her signature arrangements. Discover how she draws inspiration from the natural environment and how floral variety, shape, color, and movement are an essential part of her flower philosophy.
Take an insider look at how Sarah grew her business from her garage to become a renowned destination event floral brand. Learn how to attract your ideal clients, grow your average client budget, price your services adequately, prepare estimates and proposals for clients, plan for and staff large events, and much more. You’ll also get to follow along as Sarah shares a detailed look at the floral design of three complete weddings. Hear about the initial client consultation and inspiration, planning and preparation, design, execution and breakdown, as well as some of the challenges faced along the way—and their solutions.
In 4 PDF handouts, Sarah reveals her knowledge about sourcing and ordering flowers, as well as her favorite sources for all of her most coveted specialty flowers. Sarah also spent hours compiling a comprehensive, color-coded list of her go-to flowers in the “Master Flower List” that we’re sure you’ll pull out every time you need to create an order. You’ll also learn Sarah’s Dos and Don’ts for ordering and using those flowers, and her best advice for foraging
Read a detailed discussion of how to create a variety of centerpieces and large arrangements from beginning to end. Watch two video demonstrations of Sarah creating a wedding centerpiece as well as a large feature ceremony arrangement, and learn the back-story and intricate details behind 18 of Sarah’s iconic centerpieces and 12 of her large arrangements.
Watch 4 video tutorials as Sarah designs arrangements using product from each of the four seasons. Along with the individual 30-minute video tutorials, you’ll find supporting PDFs where Sarah shares the inspiration behind her designs, as well as the floral recipes, costs, and suggested retail pricing for each piece. In addition, Sarah talks about the challenges and opportunities she’s faced in each season, along with a detailed list of her favorite foliages, florals, and fruits for each time of year. (We also include helpful floral care and processing tips!)
Read a step-by-step approach to wedding bouquet design from bloom selection through ribbon finishings and watch a 45-minute video demonstration on creating a signature bridal bouquet. You’ll then move on to viewing three more tutorials where you’ll see Sarah design a traditional no greenery bouquet, a cascading bouquet, and a loose and organic bouquet. These four videos are supported by PDFs in which you’ll get a detailed look at 12 of Sarah’s previously-designed bouquets, as well as suggested recipes for 9 bridal bouquets.
Read a detailed breakdown of how to make boutonnieres, flower crowns, wrist corsages, and other small floral items. You’ll also have the opportunity to watch three video tutorials in which Sarah makes a boutonniere, a flower crown, and a bridesmaid bouquet.
All the “behind the scenes” that goes into designing a floral installation is covered in this chapter. First up, you’ll learn how Sarah educates her clients and communicates installation ideas with them. Next, we’ll cover the topic of pricing and budget, followed by ordering, sourcing and foraging, staffing and logistics, and Sarah’s go-to methods and materials for installations. We’ll explore the process for designing and building common wedding ceremony installations such as arches and chuppahs, aisle arrangements and garlands and you’ll get a step-by-step guide to designing a floral arch and a wall-mounted garland. This is all accompanied by a 40-minute floral arch video demonstration and 10 in-depth floral installation case studies.
Across four video tutorials you will get to watch step-by-step as Sarah designs a chuppah, hanging installation, a floral wall and an arch. You’ll also find supporting PDFs listing a lot of extra information about things like budgeting and pricing, logistics, sourcing, and the mechanics and materials used to construct each installation.
These are the “cheat sheets” you need to ensure you’ve absorbed all you need to know about installations. You’ll receive “Tips and Tricks” summaries on arches, hanging installations, and installation mechanics, as well as a tools and materials checklist to ensure you always have everything you need at hand.
Use Promo Code: ULTIMATEFLORIST at checkout
Learn everything you need to know about how to design and run a profitable wedding floral business in The Ultimate Guide to Floral Design. This course combines the best content from If I Made’s 6 courses with Sarah Winward; a combined value of over $3,000.
This course is absolutely for you! If you’ve been in business several years this course will help you elevate your floral designs and reach higher-budget wedding clients. You’ll also learn how to price, order and execute more elaborate weddings, and even start attracting destination weddings.
If you aspire to take your side hustle full time this course would be perfect for you. Not only will it ensure you avoid a lot of costly mistakes, it will help you run a profitable business from the beginning. Along with improving your design, you’ll also master your recipe writing, ordering, pricing, client interaction and wedding logistics.
If your retail store attracts brides and executes weddings, definitely! Every chapter would be relevant for you. The only aspect you might find isn’t covered is pricing strategies for everyday retail flowers. All of the design instruction, however, would be relevant regardless of the occasion you’re creating florals for.
Sarah steps you through her client process from initial inquiry through to wedding day execution. You’ll see how she determines her pricing how she prepares quotes for her clients, and what goes into her visual proposals. You’ll also see the process in action through three real-wedding case studies.
Yes! This course combines elements from The Nature of Wedding Floral Design + For Professionals, along with The Best of Sarah Winward Seasons, Installation Design, Bouquet Design, and Reimagining Floral Design. What you will learn from The Ultimate Guide to Floral Design all depends which course you’ve purchased in the past. Send us an email at info@ifimade.com and we’d be happy to help you decide.