WHAT YOU'LL LEARN

A New Movement in Cake Design

An in-depth course on how Jasmine Rae transformed the world of wedding cake design. Learn never-before-seen techniques through step-by-step video training and how to create and build a highly-profitable cake business.

$1,498.00

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WHAT YOU'LL LEARN

A New Movement in Cake Design

$1,498.00

COURSE OVERVIEW

A New Movement in Cake Design

DESIGN PORTION OF THE COURSE

01 — Movement, Composition and Your Voice

In this introduction to the course, Jasmine discusses the role that composition and movement play in creating statement cake designs and finding your voice as a cake artist. You’ll learn how it’s possible to create multiple expressions and styles of cakes from just one technique, and be introduced to the three unique techniques to be taught throughout this course.

02 — Blossoming Petals

Watch and learn step-by-step as Jasmine creates a variety of delicate sugar flower petals using cutters and veiners to bring her Blossoming Petals technique to life. You’ll then see how she applies the principles of composition and movement to arrange these on a two-tier cake to give the illusion of an ever-blossoming flower. Hear the common challenges faced with this technique, how to overcome them, and how to apply this technique in a variety of ways to suit your own cake-design style.

03 — Crawling Ridges

Learn how to use fondant to create ridges of movement across a cake with Jasmine’s signature Crawling Ridges technique. Through a combination of step-by-step instruction and timelapse, you’ll see this intricate cake come to life. Hear the common challenges faced with this technique, how to overcome them, and how to apply this technique in a variety of ways to suit your own cake-design style and your clients’ budgets.

04 — Torn Paper Ruffles

In this step-by-step tutorial Jasmine shares all there is to know about one of her most popular and sought-after techniques, Torn Paper Ruffles. You’ll hear how the technique originated, how it has developed, and how you too can create your own unique designs creating ruffles and waves of movement across a cake from paper-thin layers of torn fondant. You’ll also learn how to make free-form torn-paper flowers without the use of cutters and veiners.

05 — Conclusion

See Jasmine’s three completed designs side-by-side and hear her explain the role that movement and composition played in ensuring these cakes were all complementary in style, despite being created from three vastly different techniques. Jasmine shares her final reflections on how you can take the lessons taught in this course and apply them in your own style to create statement wedding cakes unique to you.

BONUS — Introduction to Rough Stone

In this 1-hour bonus tutorial you’ll learn the basics of how to apply Jasmine’s signature rough stone technique to a one-tier cake. An iteration of the complex fondant technique she teaches extensively in The Art of Cake Design, this introductory lesson will give you the opportunity to trial the style for yourself before deciding whether it is something you want to explore and learn in more detail.

BUSINESS PORTION OF THE COURSE

01 — DISCOVERY

Learn how Jasmine got started in the industry, the biggest struggles she faced in her craft and business, and the tipping point that helped her find her aesthetic voice and start earning a profit.

02 — BRANDING

Jasmine talks about how she found her artistic voice, built a brand, and secured her identity in the market. She discusses marketing and branding strategies, how she began to attract her ideal clients, and the strategies behind what makes her stand out in a saturated market.

03 — PRICING

Jasmine talks about how she prices her work, her financial systems, and how self-worth impacts the way we handle money. She also shares her secrets to successfully increasing her minimums and doubling her profits overnight.

04 — CLIENT PROCESS

Jasmine discusses her systems for managing her time and clients. You’ll learn about client interaction, schedules, business management, and organization. We’re also including multiple questionnaires and proposals Jasmine uses to create her signature client experience.

05 — EQUPIMENT + LOGISTICS

Jasmine shares how she delegates responsibilities within her business, who composes her team, and how she’s gone about the hiring process. You’ll also see a tour of her bakery and the equipment of her industrial kitchen, as well as how she packs and delivers her cakes.

A New Movement for Cake Design

with Jasmine Rae

$1,498.00USD

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A New Movement in Cake Design

A New Movement in Cake Design

A New Movement in Cake Design

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