Apply design principles inspired by nature
Create floral designs with unique color palettes
Add movement to your bouquets and centerpieces
Attract your ideal client
Implement technique tips and tricks
Enhance your processing and care of flowers
Build large-scale arrangements and installations
Design florals for a wedding from beginning to end
Writes her quotes and design proposals
Grew her business to become a successful destination wedding florist
Protects herself in her floral contracts
Prices her typical wedding designs
Correctly charges for labor, setup, tear down and delivery
Manages staffing and logistics for large weddings
Orders flowers for large events
Overcame her biggest business challenges
Meet Sarah Winward and learn the story of how she got her start in flowers. Hear how Sarah grew her hobby into a successful floral business, and what a work-life balance looks like for her.
Learn Sarah’s creative process and the concepts she uses to design her signature arrangements. Discover how she draws inspiration from the natural environment, and how floral variety, shape, color and movement are an essential part of her flower philosophy.
Read a detailed discussion of how to create a variety of centerpieces from beginning to end. Watch a 45-minute video demonstration on designing a wedding centerpiece, and learn the back-story and intricate details behind 18 of Sarah’s iconic arrangements.
Read a step-by-step approach to wedding bouquet design from bloom selection through to ribbon finishings. Watch a 45-minute video demonstration on creating a signature bridal bouquet. Look at 12 of Sarah’s previously-designed bouquets and learn how they display the concepts and techniques taught in the course.
Learn a step-by-step process for designing and building large arrangements, from vase selection and preparation to execution. Watch a 30-minute video demonstration of these steps in action through the creations of a feature ceremony arrangement. Take a look at 12 of Sarah’s previously-designed large arrangements and learn their back story, including floral recipes, technique tips and design details.
Explore the process for designing and building common wedding ceremony installations such as arches and chuppahs, aisle arrangements and garlands. Read a step-by-step approach for designing a floral arch and a wall-mounted garland, followed by a 40-minute video demonstration. Take a look at 6 iconic installations created by Sarah and learn the tools, mechanics, materials and challenges involved in their execution.
Follow along as Sarah shares a detailed look at the floral design of two complete weddings. Hear about the initial client consultation and inspiration, planning and preparation, design, execution and breakdown, as well as some of the challenges faced along the way - and their solutions.
The must-have items in your tool kit for
wedding design and installation.
A video demonstration and breakdown of
boutonnieres and other small florals.
Processing and conditioning tips for a
range of common wedding florals.
Join Sarah for a webinar for the opportunity to
have any of your unanswered design
Take an insider look at how Sarah grew her business from her garage to become a renowned destination event floral brand. Learn how to attract your ideal clients, grow your average client budget, price your services adequately, prepare estimates and proposals for clients, plan for and staff large events, and much more.
Follow along as Sarah shares a detailed look at the planning, design and execution of a large-scale destination wedding. Topics covered include client consultation, vision development and proposal writing, site visits, logistics, staffing, floral ordering, design and installation, challenges and solutions.
Join Sarah for a webinar for the opportunity
to have any of your unanswered business