Meet Sarah Winward and learn the story of how she got her start in flowers. Hear how Sarah grew her hobby into a successful floral business, and what a work-life balance looks like for her.
Learn Sarah’s creative process and the concepts she uses to design her signature arrangements. Discover how she draws inspiration from the natural environment, and how floral variety, shape, color and movement are an essential part of her flower philosophy.
Read a detailed discussion of how to create a variety of centerpieces from beginning to end. Watch a 45-minute video demonstration on designing a wedding centerpiece, and learn the back-story and intricate details behind 18 of Sarah’s iconic arrangements.
Read a step-by-step approach to wedding bouquet design from bloom selection through to ribbon finishings. Watch a 45-minute video demonstration on creating a signature bridal bouquet. Look at 12 of Sarah’s previously-designed bouquets and learn how they display the concepts and techniques taught in the course.
Learn a step-by-step process for designing and building large arrangements, from vase selection and preparation to execution. Watch a 30-minute video demonstration of these steps in action through the creations of a feature ceremony arrangement. Take a look at 12 of Sarah’s previously-designed large arrangements and learn their back story, including floral recipes, technique tips and design details.
Explore the process for designing and building common wedding ceremony installations such as arches and chuppahs, aisle arrangements and garlands. Read a step-by-step approach for designing a floral arch and a wall-mounted garland, followed by a 40-minute video demonstration. Take a look at 6 iconic installations created by Sarah and learn the tools, mechanics, materials and challenges involved in their execution.
Take an insider look at how Sarah grew her business from her garage to become a renowned destination event floral brand. Learn how to attract your ideal clients, grow your average client budget, price your services adequately, prepare estimates and proposals for clients, plan for and staff large events, and much more.
Follow along as Sarah shares a detailed look at the floral design of three complete weddings. Hear about the initial client consultation and inspiration, planning and preparation, design, execution and breakdown, as well as some of the challenges faced along the way—and their solutions.
Tool Kit: The must-have items in your tool kit for wedding design and installation.Personal Flowers: A video demonstration and breakdown of boutonnieres and other small florals.Flower Care: Processing and conditioning tips for a range of common wedding florals.Webinar: Join Sarah for a webinar for the opportunity to have any of your unanswered design questions addressed.
Follow along as Sarah shares a detailed look at the floral design of two complete weddings. Hear about the initial client consultation and inspiration, planning and preparation, design, execution and breakdown, as well as some of the challenges faced along the way—and their solutions.
Follow along as Sarah shares a detailed look at the planning, design and execution of a large-scale destination wedding. Topics covered include client consultation, vision development and proposal writing, site visits, logistics, staffing, floral ordering, design and installation, challenges and solutions.
Webinar: Join Sarah for a webinar for the opportunity to have any of your unanswered business questions addressed.