FAQ

I’VE ATTENDED ONE OF SARAH WINWARD’S FLORAL WORKSHOP’S BEFORE. WILL I LEARN ANYTHING NEW IN THIS COURSE?

This course has all of Sarah's theories written out in text and demonstrated with video, photos, and specific event case studies. Your time with Sarah in her workshop was mostly focused on hands-on designing. This course contains the lessons taught to you during the workshop, packaged in a tangible way for you to refer back to as you continue to design and evolve. Most of Sarah’s workshops are design focused. As well as the digital design course, we are also offering a business course from Sarah. This is geared towards those who want to focus on building their business and learn about Sarah's path to where she is now.

I’M A NEW FLORIST JUST STARTING OUT. WILL THIS COURSE BE TOO ADVANCED FOR ME?

Not at all! Sarah is a self-taught florist and the takes the time in this course to talk you through her process from starting out to where she is now—and how she has evolved throughout that time both as a designer and business owner.

I DON’T WORK PROFESSIONALLY AS A FLORIST, BUT I REALLY LOVE FLOWERS AND WANT TO LEARN MORE ABOUT FLORAL DESIGN. WOULD THIS COURSE BE SUITABLE FOR ME?

Yes! Sarah started doing flower just by making arrangements for fun for herself too. The design course introduces you to Sarah, what inspires her, and how she incorporates that into her arrangements. She teaches you how to make several different types of designs. You will also learn practical skills about flower care, and vase preparation.

I’VE BEEN A FLORIST FOR 5+ YEARS. IS THIS COURSE ONLY FOR BEGINNERS?

If you love Sarah's style and want to learn more about it, then there is information in the course that will be valuable to you. Sarah walks though both stylistic and technical details of how she makes her flowers and runs her business.

WHAT’S THE DIFFERENCE BETWEEN THE DESIGN COURSE AND BUSINESS ADD-ON?

In The Nature of Wedding Floral Design, Sarah explains where she gains her inspiration, and how she incorporates that into her work. She walks you through several different designs and teaches her philosophy on how to create each piece. This is a design-oriented course with a focus on creating flowers. In The Nature of Wedding Floral Design: For Professionals, Sarah walks you through how she got started in the floral industry, how she turned a hobby into a business, and how she has made that business thrive. It is geared towards those who want to know more about how Sarah operates her business, works with clients, and executes the jobs that she does.

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