Learn the importance of finding your creative voice and how to incorporate this into your work. Identify your main objectives as a creative professional and key personal elements to infuse into your design.
What is process-driven design and why is it central to this course? Learn a simple formula for creating minimal design. Discover why working with the environment is vital, and how it can be a driving force behind the focus of a minimal design.
Define who your ideal client is and learn the importance of marketing to their aesthetic. Identify the three major ways clients are likely to hear about you, and what the hiring process looks like from there. Learn how to engage your clients in meaningful consultations, and how to include them and reflect them in the design process.
Learn the definition of the term “single-source inspiration” and explore the process of locating this inspiration source for design. Explore the use of design boards, learning about the importance of both visual boards and textural boards when mapping, communicating, and expressing the client’s vision.
The importance of the Creative Team, how to select the right vendors for a design, and how to build strong relationships with creatives. Explore the working relationship a Creative Director and a Photographer in order to clearly illustrate the way a creative team collaborates to execute a client's vision.
Explore the process of styling, installation, and documentation, moving a client's vision from concept to reality. The importance of a styling–kit and the tools we should have on–hand. A closer look into still–life shoots, emphasizing the importance of a cohesive narrative and the most effective ways of making the story come alive in the details.
How to humanize images by incorporating movement, people, and action into the execution process. Define process shots, detail shots, and action shots, and explore the human element within each of them. Unfold the process of shooting a deconstructed table, and learn the “fluid motion” method, using concepts of movement and action to tell a compelling visual story.