Process Driven Design is a 400+ page digital course of original content written by Ginny Au. It explores brand identity, client relations, the design process and execution, minimal design, and styling for photoshoots and weddings. It includes 5 instructional video tutorials from Ginny, two in-depth case studies of a real wedding and a photoshoot, printable worksheets, and a follow-up webinar with Ginny to address any unanswered questions. The course will teach you to attract your ideal client, understand event design and production, add movement and emotion to imagery, develop a cohesive story through process-driven design, and use minimal design in weddings and photoshoots.
This course does address some subjects covered in Wedding Styling 101 but it comes at it from a very different perspective. We find it incredibly helpful and valuable to learn how successful industry experts approach similar subjects. We firmly believe you'll find the differences to be enriching and enlightening as you discover and develop your own unique approach to each of the subjects covered in the course. This course also introduces new topics not discussed in Wedding Styling 101. For more details on individual chapters in the course, click here.
Though Ginny is a Creative Director and Stylist, the principles and strategies of design you will learn in this course can apply across a spectrum of creative titles. Whether you're a designer, photographer, florist, stationary artist, planner etc., the essential concepts of design and execution are the same, and can be adapted to your work in many different ways. (Working with photographers is a large part of Ginny's educational methods, and she has previously worked as a wedding planner, so is well positioned to speak and inform a cross-section of industry professionals).
Yes, Ginny has offered design classes and workshops over the last few years that address certain areas of her design and execution process. This digital course follows Ginny's entire creative process from conception to execution (including how she works with clients, fluid motion techniques, and case studies for both a full wedding and photo shoot.) This course also tells the story of how she developed and refined her brand, attracts a client, and most importantly how every creative must follow a process to produce authentic and cohesive work that is unique to the client and creative.
Since Ginny is no longer offering a creative process workshop, she wanted to offer an affordable and accessible digital course that would educate the industry on a larger scale. This course covers her entire creative process, including: how she developed and refined her brand, attracts clients, and most importantly, how every creative must follow a creative process to produce authentic and cohesive work.
There are immediate and long-term results that you can expect with this course. In the short-term, you will be able to quickly gage where you images, portfolio, and or styling can be improved. In the long-term you will be able to hone your individual aesthetic and skill in finding your own unique voice. We firmly believe that this will brings solid results in your business—not the least of which is finding your own voice and attracting your ideal client.
Enroll now with our payment plan option for only 4 monthly payments. You'll pay the first installment when you check out today, and your credit card will be auto-billed every 30 days for the next 3 months. Available to all US and International residents.
We offer a 30 day money back guarantee! We are confident this course holds value far beyond its price tag. After reading the course, if you walk away not feeling satisfied with the value of the course—please click here to contact us about receiving a refund. All we ask before issuing a refund is for you to finish the course, and fill out a quick survey giving us feedback into how you think we could make the course better.
Absolutely! Each license issued is tied to a single user—the person who purchases the course, and one single device (computer or tablet). After you purchase the course, contact us here with the name and email of who you'd like to gift the course to and we will send it to them.
Well, you could read through the material in a cursory manner for most courses in several hours. But to really work through and absorb the curriculum, watch the video demonstrations, and take notes, it will take you much longer. The beauty of it is you can work through at your own pace anywhere.
Officially, no. Each license issued is tied to a single user—the person who purchases the course, and one single device (computer or tablet). But if you want to split the payment and don't mind sharing a device no one is going to stop you.
The course is delivered via .pdc files (proprietary encapsulation of .pdf files, created through third-party software), i.e., secured pdfs. Upon completion of your purchase, you will receive license information on how to download the software to access the course content.
The course is available to you for download. There are a few steps to getting there. We are using a secured platform to deliver the course content. This means you'll need to download some software and register your license; we'll give you all the details once you've purchased the course. Immediately upon purchasing the course you will receive an email confirmation. Then, it can take up to 72 hours for the rest to be sent to you. Please also feel free to visit our user guide.
Once you've registered your license, downloaded the software, and clicked on the link with the course materials, you’ll be taken to your course dashboard to view all your curriculum.
It can take up to 72 hours for your license to be issued. Once issued, you will receive two emails—one with a link to the course folders—clicking this would begin the download of the course to your computer or tablet, and one with the information on how to activate your license and install the software required for viewing the course. Please also feel free to visit our user guide.
You have lifetime access to the course content—learn and revisit at your own pace. We encourage you to take notes as you work through the course content, and keep in mind that you will get the most out of it if you spend some uninterrupted time with the exercises and actively apply what you're learning to your business.
Still unsure if this course is for you? Email us and we'll happily answer any of your questions.