Capturing Effortless
Imagery

  • Discovering the moment
  • How Tec found his color palette
  • Lighting + Technique
  • Watch Tec direct a real couple
LEARN MORE

Find Your Unique Look

  • Creating a brand
  • Working with a lab + post production
  • How Tec avoids creative burnout
  • Developing a consistent style
LEARN MORE

Break Into
Commercial
Photography

  • How to build a commercial book
  • Behind the scenes with Kinfolk
    + Airbnb
  • How to get your own agent
  • Watch Tec on a commercial shoot
LEARN MORE

Tec's Approach To Weddings

  • Attracting his ideal client
  • Building industry relationships
  • How Tec shoots a Wedding (step-by-step)
  • Location scouting + shot lists
LEARN MORE

TESTIMONIALS

"From our first meeting, I was keen to work with Tec. His personality draws the best from his subjects. He has the natural ability to put people at ease."

Nathan Williams
Editor in Chief & Executive Creative Director of Kinfolk Magazine

"Tec is a brilliant storyteller. I loved being let into his head on a wedding day, seeing how he moves around, scouts for the right location, and the mental shot list that he creates. His confidence is infectious and empowering."

Katie Gibbs, Digital Photographer, 3 years shooting.

"There’s something about Tec’s work that feels so grounded; his images have depth, contrast, impact, and a certain earthiness. Whatever Tec shoots appears more grand, more humble, more whatever it is. It’s as if he takes the essence of his subject and brings it out twofold.He finds a way to make the most mundane things special."

Sarah Winward, Floral Designer

"I feel that you can’t do weddings forever, and I want to transition into the commercial world eventually. In his course Tec shares the ins and outs of commercial photography, including landing the job, getting an agent, what to expect, what equipment you’ll need, and how to work with an art director. After reading it, I feel inspired to set up some shoots to reflect the type of work I want to attract in the future."

Sera Petras, Film and Digital Photographer, 15 years shooting

"If I had the ability to photograph my own wedding just how I saw it, I would have done it just like Tec did. After working with him, I felt confident that what I was doing as a wedding photographer was even deeper than I thought it was. There is meaning behind it—not only making beautiful images, but capturing the day just as the bride would if she were able to. It was a really eye opening experience."

Rylee Hitchner, Wedding Photographer and one of Tec’s former brides

"Tec is so open, honest and encouraging in everything he shares in his course. (He even talks all about his lab and his colors which is so interesting!) I finished the course feeling really inspired to get back in the saddle again and challenge myself as a photographer."

Hanke Arkenbout, Film Photographer, 3 years shooting
MORE TESTIMONIALS

MEET THE EXPERT

Tec Petaja

Tec Petaja received his first 35mm film camera as a high school graduation gift from his parents. In the years that followed, he has worked his way to becoming a now internationally-acclaimed wedding and commercial photographer, having worked with brands including Kinfolk, Toms, Airbnb, and Afar Magazine.

Tec’s use of color and his ability to capture real, effortless images makes him one of the most sought-after photographers in the wedding industry. His wedding work has been featured in publications including Martha Stewart, Brides, and People Magazine.

WHAT YOU'LL LEARN

The Wedding Course
LEARN HOW TEC
WHAT YOU'LL GET

WHAT YOU'LL LEARN

The Commercial Course
LEARN HOW TEC
WHAT YOU'LL GET

WHAT YOU'LL SAVE

SAVE
$1,500+

WE MAKE IT EASY

Extra $50 Off

If you have previously invested in an If I Made course, we'll give you a $50 refund off the purchase price of the Tec Petaja combo package—because we think you're awesome!

INVEST IN YOU

WEDDING + COMMERCIAL PHOTOGRAPHY COURSE COMBO
A 500+ page tell-all from Tec about his experiences in wedding and commercial photography.
$998.00
BUY NOW
WEDDING PHOTOGRAPHY COURSE
Tec’s experience in wedding photography and his approach to capturing effortless imagery.
$699.00
BUY NOW
COMMERCIAL PHOTOGRAPHY COURSE
A behind-the-scenes guide to getting started in the world of commercial photography.
$399.00
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